CoderPad

Marketing

• Own the campaigns that drive the quarter.
• Develop the narrative and creative direction that our demand gen and events programs get built around.
• Manage, share, align everyone to the campaign calendar that drives content themes for all channels.
• Write and build the assets that differentiate us.
• Run our awareness channels including organic social, podcasts, PR, and influencer/partnership content.
• Set the brand bar everyone else builds from regarding tone, voice, and visual consistency across every asset.
• Partner closely with Demand Generation, Events, and Product Marketing to ensure work aligns across messaging.

Senior Manager, Marketing Campaigns

Sales

• Grow, develop, and manage the team of net new account executives who are focused on net new enterprise logo acquisition within North America.
• Partner closely with the VP of Sales & VP of Marketing to understand what works and operationalize an ABM motion the NA markets.
• Help define and identify target accounts in our NA market and create and test region specific outreach strategies with the use of Salesforce CRM, Apollo, SignalHire and HubSpot.
• Drive efficiency in Sales outreach and targeting. Lead with curiosity and ownership to understand the sales motions and tactics that are effective at bringing in new business and work closely with reps to implement throughout the team.
• Coach your team to understand a prospect’s business, identify and document their personal and business drivers, and build compelling business cases.
• Drive CRM hygiene and ensure accurate forecasting of net new bookings to CoderPad leadership.
• Create and test playbooks for net new sale strategies, implementing learnings and continuing to evolve motions to drive expansions and cross-sales.
• Drive improvements in process, discovery and adoption of MEDDPICC sales strategy.

Sales Manager, Net New

Performance Marketing

• This role is responsible for turning CoderPad’s marketing investment into a predictable, measurable pipeline.
• Lead the strategy and execution of programs designed to capture and convert demand.
• Work in close partnership with Campaigns, Events, Marketing Ops, Sales, and Finance.
• Ensure the right audiences see the right message through the right channels.
• Translate those efforts into real revenue impact.
• Own distribution strategy, channel performance, budget optimization, and pipeline outcomes.

Senior Manager, Marketing Campaigns

Sales Manager, Net New

Senior Manager, Demand Generation