CoderPad

Events

• Set and Execute Event Strategy: Design an event marketing roadmap focused on brand awareness and qualified pipeline, starting with 3rd-party events, webinars and partner-led dinners, and expanding into field marketing pilots as we grow.
• Drive Engagement Before, During & After Events: Build pre-event campaigns (email, social, ABM plays) in partnership with sales to target the right accounts and maximize attendance.
• Connect Events to Pipeline with Sales & Sales Ops: Work hand-in-hand with Sales and Marketing Ops to track attendees as they move through the funnel.
• Own & Evolve Webinars: Manage webinars end-to-end: content planning, speaker coordination, promotion, platform management, and results analysis.

Events Marketing Manager