Senior Manager, Demand Generation

CoderPad

Senior Manager, Demand Generation at CoderPad leading strategy for demand capture and pipeline creation. Collaborating across teams to optimize marketing investments for measurable results.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $150,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

This role is responsible for turning CoderPad’s marketing investment into a predictable, measurable pipeline.
Lead the strategy and execution of programs designed to capture and convert demand.
Work in close partnership with Campaigns, Events, Marketing Ops, Sales, and Finance.
Ensure the right audiences see the right message through the right channels.
Translate those efforts into real revenue impact.
Own distribution strategy, channel performance, budget optimization, and pipeline outcomes.

Requirements

What you’ll need

7+ years of B2B demand generation or pipeline marketing experience (SaaS preferred)
Proven experience owning paid budgets and pipeline forecasts
Hands-on expertise across paid social, paid search, and ABM
Comfortable partnering cross-functionally while owning results
Analytical, pragmatic, and revenue-oriented mindset
Experience operating as a senior individual contributor

Benefits

Comp & perks

Meaningful work with high impact for a well-loved product
Competitive, market-rate salaries
Stock options with a 4-year vesting schedule
Medical, dental, and vision insurance (90% covered for employees and dependents)
Flexible Spending Account (FSA)
401K with profit sharing
Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays
Remote-friendly environment with monthly WFH stipend
Parental leave (primary: 16 weeks; secondary: 12 weeks)
Short- and long-term disability and life insurance coverage
Choice of laptop computer
Internal mobility and growth opportunities
And more…

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationpipeline marketingpaid budgets managementpipeline forecastingpaid socialpaid searchaccount-based marketing (ABM)budget optimizationchannel performance analysis

Soft Skills

cross-functional collaborationanalytical mindsetpragmatic approachrevenue-oriented mindsetownership of results