Coastal Community

Marketing Operations

• Play a pivotal role in shaping our marketing technology strategy
• Manage social media and content
• Administer our websites
• Optimize our marketing automation systems
• Develop and implement a comprehensive marketing technology strategy to maximize business results through digital channels
• Stay up to date with the latest marketing technology platforms and digital trends
• Build, maintain, and optimize online marketing funnels
• Contribute to the research, development and publishing of content across digital channels
• Support the strategic direction of the organization by publishing relevant content to digital channels
• Research consumer trends and online/digital communications effectiveness
• Work with the marketing team to enhance the content and functionality of the external website
• Administers Coastal Community’s marketing technology platforms

Marketing Technology Specialist

Project Manager

• Drive the organization's corporate planning process
• Manage various projects and initiatives supporting effective delivery of business solutions
• Collaborate with cross-functional teams and facilitate planning sessions
• Monitor project performance and ensure effective communication with stakeholders
• Develop detailed plans to initiate, plan, execute, monitor, and close projects
• Measure project performance using appropriate tools and techniques
• Provide effective leadership to the project team
• Oversee stakeholder management and communication for each initiative

Vice President

• Develop and deliver strategies that optimize balance sheet performance when member-based loan growth is insufficient
• Provide leadership, coaching, and support to the specialized lending team
• Lead development and delivery of the specialized lending/third-party transaction strategic plan, annual operating plan, and budget
• Use industry trends, market dynamics, and emerging risk insights to shape strategy and guide decisions
• Lead the origination, structuring, and ongoing management of specialized lending and liquidity transactions (syndications, participations, whole-loan purchases, secondary market activity, investment products, CUSO/correspondent partnerships)
• Monitor markets and risk indicators to adjust tactics and optimize liquidity deployment opportunities
• Provide people leadership for the specialized lending management team (oversight, coaching, development, performance expectations, succession planning)
• Approve transactions within delegated authority and escalate higher-limit items to the appropriate committees
• Ensure end-to-end risk management processes are in place across credit, operational, reputational, and regulatory risk
• Ensure regulatory/policy compliance, partner with Risk/Compliance/Legal, oversee second-line testing and audit responses, and prepare executive/Board reporting on activity, risk, and performance.

Marketing Technology Specialist

Project Manager

VP, Diversified Banking