Build, manage and grow customer marketing and advocacy programs
Work cross functionally with Sales, Customer Success, Marketing, Product, and PR/AR
Support and fulfill sales 1:1 and RFP requests for customer references
Manage/track customer references requests via customer marketing tool
Support customer reference requests from events, campaigns, product, analysts, and public relations teams
Qualify, develop and maintain a targeted pipeline of strategic customer relationships
Recruit, engage and nurture customers for speaking engagements, webinars, press releases, blogs/articles, analyst reports, and interviews
Lead development and manage high quality customer story content including case studies, story slides, and customer video content
Recruit and engage customers for advisory events, coordinate cross-team and executive participation, and develop pre/post event reporting
Manage in-person executive customer experiences and ensure best-in-class event execution
Requirements
Proven success in customer facing, executive facing, customer advocacy/marketing role(s).
Ability to identify and cultivate new relationships with customers across market segments and industries with particular focus on well known global brands
Professional and self-motivated team member, who can efficiently organize, manage, and deliver multiple projects across functions (especially with Marketing and Sales) and with multiple stakeholders and contributors
Experience developing and presenting presentations to executive audiences
Experience with managing successful in person customer facing events
Experience with Reference Management and/or Customer Advocacy/Marketing tools
Outgoing with dynamic interpersonal and top-notch verbal and written communication skills
Bachelor’s Degree in Business/Marketing or Communications related field
5+ years of customer marketing/advocacy experience
Significant experience in B2B technology marketing with a keen understanding of the Internet ecosystem, security, network and IT technical audiences
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.