Senior Manager, Retail Search
Mars United Commerce
Research Manager
iHeartMedia
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, District of Columbia, Florida, Illinois, New York, Tennessee, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $29 - $36 per hour
Job Level
Mid-LevelSenior
Tech Stack
Python
About the role
- Provide quantitative and qualitative research insights support to iHeartMedia’s Unified Partnerships team, including pre-campaign and RFP pursuit support, and post-campaign measurement and evaluation
- Manage projects from beginning to end, including methodology design, survey development, data analysis, and results interpretation via written reports and/or presentations
- Utilize primary and syndicated research databases to provide quantitative and qualitative data for prospective and current advertisers
- Create insightful data driven presentations that meet internal sales teams’ and client needs and objectives
- Fulfill ad-hoc sales research requests across a variety of data including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends
- Assist with project management and data analysis for various forms of advertising effectiveness projects to determine advertising impact
- Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided
- Utilize attribution measurement tools to evaluate and optimize campaign performance
Requirements
- 3-5 years’ experience in a relevant field
- Experience with media research and software programs including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Nielsen TV, and comScore is highly desired
- Prior exposure to vendors such as Claritas, Magellan, DISQO, Dynata, Nielsen
- Proficiency with Excel and PowerPoint are a must
- Proficiency with other analytic and database tools and resources is a plus; experience with large data sets and programming languages including Python and R is also a plus
- Excellent written and verbal communication skills
- Strong combination of analytical aptitude and creative problem-solving skills
- Excellent interpersonal and customer service skills; ability to build positive relationships with a variety of personalities and roles
- Ability to articulate the iHM “story” across assets, platforms and audiences
- Knowledge of the research process components including: Familiarity with project methodology design; Questionnaire development/Survey logic; Sampling issues; Data cleaning, weighting; Cross tabulation
- Problem Solving and Critical Thinking Skills
- Attention to detail, accuracy, and follow-through
- Excellent organizational and interpersonal skills
- Ability to handle multiple assignments and changing priorities
- Ability to work smart and efficiently
- Ability to work under a continual sense of urgency
- A passion for research-Desire to learn/Interest in a research career
- Bachelor’s degree or equivalent experience
- Prior experience in the government and/or nonprofit sectors a plus
Benefits
- Employer sponsored medical, dental and vision with a variety of coverage options
- Company provided and supplemental life insurance
- Paid vacation and sick time
- Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
- A Spirit day to encourage and allow our employees to more easily volunteer in their community
- A 401K plan
- Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
- A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysismethodology designsurvey developmentExcelPowerPointPythonRdata cleaningcross tabulationadvertising effectiveness
Soft skills
written communicationverbal communicationanalytical aptitudecreative problem-solvinginterpersonal skillscustomer serviceattention to detailorganizational skillsability to handle multiple assignmentsability to work under urgency
