Build, manage and grow customer marketing and advocacy programs
Work cross-functionally to build customer participation with enterprise customers across many industries and partner with Sales, Customer Success, Marketing, Product, and PR/AR
Support and fulfill sales 1:1 and RFP requests for customer references
Manage/track customer reference requests via customer marketing/reference tool
Support customer reference requests from stakeholders across events, campaigns, product, analyst, and public relations teams
Qualify, develop and maintain a targeted pipeline of strategic customer relationships
Recruit, engage and nurture customers for speaking engagements, webinars, press releases, blogs/articles, analyst reports and interviews
Lead development and manage high-quality customer story content including case studies, story slides, and customer video content
Recruit and engage customers for advisory boards and councils; coordinate across teams and executives and manage pre/post event success and reporting
Manage in-person executive customer experiences and best-in-class events
Individual contributor reporting to Head of Customer Advocacy; success measured by content quantity and quality, account engagement, brand equity, and participating customer levels/titles
Requirements
Proven success in customer facing, executive facing, customer advocacy/marketing role(s).
Ability to identify and cultivate new relationships with customers across market segments and industries with particular focus on well known global brands
Professional and self-motivated team member, who can efficiently organize, manage, and deliver multiple projects across functions (especially with Marketing and Sales) and with multiple stakeholders and contributors
Experience developing and presenting presentations to executive audiences
Experience with managing successful in person customer facing events
Experience with Reference Management and/or Customer Advocacy/Marketing tools
Outgoing with dynamic interpersonal and top-notch verbal and written communication skills
Bachelor’s Degree in Business/Marketing or Communications related field
5+ years of customer marketing/advocacy experience
Significant experience in B2B technology marketing with a keen understanding of the Internet ecosystem, security, network and IT technical audiences
Customer-first mentality
Collaborative, learner, team-oriented attitude
High emotional intelligence (EQ) and ability to effectively influence both internal and external stakeholders across all levels of the organization
Can activate quickly, with the ability to thrive in a fast-paced, deadline driven environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.