Vice President, Content
Highwire PR
Key Account Manager
Clix
full-time
Posted on:
Origin: • 🇺🇸 United States • Missouri
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead complex client relationships, translate business needs into marketing outcomes, and shape how we serve high-impact accounts.
- Serve as the primary liaison between clients and internal teams, ensuring clear communication, performance alignment, and long-term strategy.
- Own client relationships from onboarding through ongoing service delivery, serving as the trusted advisor and primary point of contact.
- Grow and retain accounts by aligning Clix’s services with evolving client needs, identifying opportunities for expansion, and ensuring long-term client value.
- Consult on strategy across SEO, PPC, paid social, and other channels; recommend when clients should expand or shift investment.
- Run effective client meetings that evaluate performance against statements of work, focusing on business objectives.
- Collaborate with internal teams (SEO, PPC, creative, etc.), ensuring client goals and nuances are communicated while empowering strategists to lead tactical execution.
- Analyze and translate performance data into clear business insights using tools like Google Analytics and AI-powered reporting.
- Leverage AI/LLM tools to draft communications, synthesize data, and accelerate deliverables (reports, briefs, content outlines), enabling more strategic client engagement.
- Set and manage expectations: resolve discrepancies between client goals and campaign capabilities with clarity and professionalism.
- Stay sharp on trends in digital marketing and AI, educating clients on relevant opportunities that align with their objectives.
- Build lasting partnerships by demonstrating Clix’s commitment to client growth through proactive service, exceptional communication, education, and value creation.
- Success measured by client satisfaction, retention, growth, efficiency, and account margin.
Requirements
- 4–6 years of client-facing experience in a digital marketing agency or similar environment.
- Proven ability to retain and grow accounts through upsell/cross-sell, not just maintain them.
- Digital marketing fluency across SEO, PPC, paid social, CRO, and analytics — able to speak to strategy and frame recommendations.
- Familiarity with SEO and PPC delivery in an agency setting is critical.
- Strong preference for candidates with experience in paid or organic search strategy, strategic account planning, and consultative upselling.
- Strong business acumen: able to tie digital performance to business outcomes and present value clearly to executives.
- Executive presence: polished, confident, and credible in front of clients.
- Exceptional written and verbal communication skills, with the ability to simplify complex concepts.
- Strong critical thinking and negotiation skills, with a solutions-oriented mindset.
- Comfort using AI and digital tools to analyze data, surface insights, and strengthen recommendations.
- Must reside in the Greater St. Louis area for occasional in-person client meetings.
