Growth Marketing Executive
Laka
Marketing Executive
Clarion Events
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Junior
About the role
- Delivery of integrated multichannel campaigns for both online and offline channels – email, digital, social media, direct mail, advocacy, PR, advertising.
- To support the team in the execution of the portfolio marketing strategy achieving maximum penetration through a brand-led approach.
- To manage and update event websites from a marketing and content perspective, to ensure maximum engagement and enhanced UX for each product as well as ensuring SEO best practices are incorporated.
- To contribute to the social media strategy and manage activity across all channels ensuring that we achieve continuous audience growth and improved engagement.
- To proactively set up contra agreements with media partners to extend the campaign to the broadest possible audience.
- To create and repurpose design assets ensuring brand guidelines are adhered to.
- To write and proof marketing collateral to include e-shots, direct mail and website copy in our brand tone of voice.
- To produce clear and effective briefing documents for external suppliers and internal service departments.
- Effectively manage and co-ordinate external marketing suppliers including creative agencies, mailing houses, photographer/videographer, printers, PR.
- Marketing administration including activity scheduling, proof reading, customer enquiries, monitoring competitor activity, KPI tracking and reporting etc.
- Utilise tech to maximum effect including Trello, Pardot, Treasure Data, Qualified, Gleanin, Canva etc.
- To constantly keep up to date with the latest marketing trends ensuring actively share with the team and implement to further optimise campaigns.
Requirements
- Previous experience in a similar role preferably within the events or exhibition industry but not limited to.
- A genuine team player that is collaborative in nature.
- Highly proactive attitude - able to take prompt action to accomplish objectives and goals.
- Strong sense of personal accountability.
- Good organisational skills and time management.
- Excellent communication and presentation skills.
- Creative eye and strong attention to detail.
- Experience of using CRM/marketing automation tools is an advantage.
- Experience in SEO optimisation an advantage.
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOemail marketingdigital marketingsocial media marketingcontent creationcopywritingKPI trackingcampaign managementevent marketingmarketing strategy
Soft skills
team playerproactive attitudepersonal accountabilityorganizational skillstime managementcommunication skillspresentation skillsattention to detailcollaborationcreativity
