Chief Marketing Officer

• Develop targeted lifecycle marketing campaigns and manage essential customer communications
• Optimise website content to enhance conversion
• Design automated workflows and nurture streams leveraging CRM tools to create seamless customer journeys
• Ensure website effectively communicates product benefits and maximises conversion into the product experience
• Be accountable for essential transactional customer communications
• Use CRM tool to set up triggers, rules, and workflows that guide customers through their journey

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