Champion Petfoods

Ecommerce

• Develop and execute a comprehensive multi-year e-commerce roadmap focused on aggressive revenue growth and margin expansion.
• Oversee all digital sales platforms, specifically focused on our key partners - Amazon and Chewy and leveraging knowledge from these key customers with our omni-channel partners e.g. Petco, PetValu, etc.
• Adept at developing omnichannel merchandising and promotional strategies to win across the petfood ecosystem.
• Manage the full e-commerce P&L, including budgeting, forecasting, and resource allocation to ensure healthy ROI and CAC (Customer Acquisition Cost) ratios.
• Partner with Retail Sales, Marketing, Supply Chain, Product, and IT to ensure a seamless "click-to-door" customer experience.
• Utilize advanced analytics and A/B testing to optimize conversion rates (CRO), average order value (AOV), and customer lifetime value (CLV).
• Partner with customers, direct reports, finance, and demand planning to create a credible short- and long-term plan.
• Recruit, mentor, and lead a diverse team of digital specialists, fostering a culture of agility, accountability, and continuous improvement.

Vice President, E-Commerce