Create and manage annual CAL communications and outreach plan and budget.
Direct and manage CAL’s web presence to support mission and programs, in coordination with program and IT staff.
Coordinate online newsletters, quarterly research briefs, webinars, blogs, and podcasts to strengthen CAL’s social media presence, and to situate CAL as a thought leader and a trusted resource for multilingual education and applied linguistics.
Coordinate and manage the production of CAL’s Annual Report to the public and two semiannual reports to the Board of Trustees.
Support the Office of the President in communication outreach and Board of Trustees events and activities.
Coordinate CAL internal communications, including SharePoint intranet, weekly staff email, and quarterly staff meetings.
Create and maintain a calendar of external outreach events by CAL staff, including exhibits and presentations at conferences and meetings.
Coordinate and provide support to program staff to conduct outreach activities including communications, announcements, promotion materials, and conference exhibits.
Serve as point of contact with external vendors and suppliers.
Coordinate CAL print publications as needed.
Manage branding guidelines and resources and support copyright activities.
Support CAL’s marketing needs across CAL’s program areas through innovative and coordinated marketing and social media strategies and activities.
Maintain a contact database to support marketing, promotional and outreach services.
Supervise one staff person; report to the VP of Programs and Development.
Requirements
Master’s degree from an accredited college or university in communications, management information systems, or related field and at least three (3) years of relevant experience; or Bachelor’s degree in a related field and at least five (5) years of relevant experience.
Demonstrated experience in directing and managing a comprehensive communication plan for an organization of CAL’s size.
Experience working in SL, bilingual education or multilingual academic contexts.
Commitment to support diversity, equity and inclusion activities in the workplace, services, and products.
Experience in managing website content and structure.
Extensive hands-on experience using MS Teams, and Microsoft Office tools.
Experience managing email and social media for marketing and communications purposes.
Hands-on experience with WordPress, Canva, social media, video editing software, Moodle or other LMS and contact management systems.
Outstanding verbal, written and interpersonal communication skills.
Exceptional writing and editing skills.
Experience in print publication.
Demonstrated experience marketing, managing, and promoting educational products and services.
Ability to multi-task and balance competing priorities efficiently and effectively.
Experience managing and communicating workplans and deadlines.
Demonstrated ability to maintain confidentiality and exercise discretion and sound judgment.
Ability to work well across the organization in a team-oriented environment.
Ability in English and at least one additional language preferred.