Salary
💰 $116,100 - $214,700 per year
About the role
- Manages the product life cycle, and in particular, the idea/strategic planning, feasibility and decision stages of the product life cycle.
- Manages a Product Development and Management staff, responsible for design and development of new products and introducing product profitability and service improvements to existing products.
- Support Sales in product customizations for all product lines.
- Compile competitive analyses, market analysis and custom market research to support potential product enhancements, product simplification or retirement initiatives, or market expansions.
- Work with appropriate departments and joint venture partners to assure that new product initiatives meet internal and external feasibility tests including regulatory, compliance, financial and market feasibility.
- Prepare detailed feasibility studies including needed resources, business case and recommendations for new product implementation.
- Provide support for Proposal Unit, Sales management, Underwriting, Actuarial, Operations and Legal and with prospective clients when appropriate.
- Conduct continuous quality improvement program for existing products writing business and marketing plans that track products' performance versus profitability or service goals and recommend improvements.
- Manage Product Development & Management staff for implementation responsibilities and define tasks and timing.
- Provide initial communication and training for internal and external audiences on new product initiatives.
- Develop implementation task plans including assignments and timing requirements for each task and system/operational enhancements.
- Act as liaison to national product development initiatives and introduce new products.
- Prepare periodic reports/presentations for committees regarding status of new product initiatives.
- Performs other duties as assigned.
- Complies with all policies and standards.
Requirements
- College degree required; advanced degree in health care administration preferred.
- Minimum seven years experience in healthcare or other related product management is necessary.
- Experience with product development and management is highly desirable.
- Experience in Marketing is preferred.