Cast & Crew

Performance Marketing

• Own the demand generation strategy across the full funnel
• Design and execute integrated campaigns
• Build and manage the paid media program
• Identify and capitalize on timely industry moments
• Develop sharp, differentiated messaging for each segment
• Own the website as Cast & Crew's highest-leverage demand asset
• Build and manage lead workflows, nurture cadences, and lifecycle automation
• Start as a senior individual contributor and progressively build the team

VP, Demand Generation

Product Marketing

• Translate products into compelling stories: Develop crisp, differentiated messaging and positioning for Cast & Crew’s product portfolio that speaks to the needs of production accountants, studio finance teams, and entertainment operators, and clearly communicates the value of our modern SaaS solutions.
• Amplify product innovation: Partner closely with Product to develop compelling market narratives around Cast & Crew’s rapidly evolving platform, helping customers and prospects understand what’s new, what’s coming, and why it matters for their business.
• Own the GTM motion: Design and lead a repeatable go-to-market process for Cast & Crew product launches and updates, from positioning and messaging to sales enablement and field readiness, ensuring every release lands with clarity and impact.
• Enable the revenue team: Build and maintain a library of sales enablement content, including pitch decks, one-pagers, battle cards, and demo narratives, that gives client-facing teams the tools they need to sell and retain with confidence.
• Build the PMM foundation: Define and elevate the processes, standards, templates, and operating rhythms that will take Cast & Crew’s product marketing function to the next level, creating a scalable, repeatable model that the team can grow into and the business can depend on.
• Grow a high-performing team: Lead and develop a team of PMMs, creating a culture of craft, curiosity, and continuous improvement. Set a clear bar for great work, invest in each person’s growth, and build a collaborative environment where the team gets better together.

VP, Demand Generation

Director, Product Marketing