VP, Demand Generation

Cast & Crew

VP of Demand Generation at Cast & Crew responsible for building a data-driven marketing engine. Overseeing campaigns and pipeline strategies across multiple segments in the entertainment industry.

Posted 6/4/2026full-timeBurbank • California • 🇺🇸 United StatesLead💰 $175,000 - $225,000 per yearWebsite

About the role

Key responsibilities & impact

Own the demand generation strategy across the full funnel
Design and execute integrated campaigns
Build and manage the paid media program
Identify and capitalize on timely industry moments
Develop sharp, differentiated messaging for each segment
Own the website as Cast & Crew's highest-leverage demand asset
Build and manage lead workflows, nurture cadences, and lifecycle automation
Start as a senior individual contributor and progressively build the team

Requirements

What you’ll need

8 to 12 years of B2B demand generation experience
at least 3 years in a senior or lead role owning pipeline contribution targets
Proven track record of building demand gen programs from an early stage
Experience marketing across multiple products, segments, or brands simultaneously
Deep expertise across the full demand gen toolkit including paid media, SEO/GEO
Strong CRM fluency
Data-first mindset
Experience managing agency relationships
A gift for messaging

Benefits

Comp & perks

Medical
Dental
Vision
PTO
health and wellness programs
employee discounts
and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationpaid mediaSEOGEOCRMlifecycle automationlead workflowscampaign executionpipeline contributiondata analysis

Soft Skills

messagingleadershipstrategic thinkingcommunicationcollaborationcreativityproblem-solvingadaptabilityrelationship managementorganizational skills