Marketing Development Specialist
BASF
Lifecycle Marketing Manager
Cartwheel
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and execute end-to-end lifecycle campaigns in Iterable that move families from referral through assessment, enrollment, and active care utilization
- Build automated trigger-based campaigns that respond to user behaviors, drop-off points, and engagement signals throughout the care journey
- Optimize conversion funnels at each stage: referral acceptance, family engagement, initial appointment scheduling, and ongoing session attendance
- Develop segmentation strategies to personalize messaging based on referral source, student needs, family engagement level, and utilization patterns
- A/B test messaging, timing, and channels to continuously improve conversion rates and reduce friction in the care journey
- Create nurture sequences that address common barriers to engagement (stigma, logistics, confusion about services)
- Collaborate with clinical, operations, and product teams to understand drop-off reasons and address them through strategic communications
- Build campaigns to engage and educate referring staff (counselors, teachers, administrators) on Cartwheel services, referral best practices, and student progress
- Create feedback loops that keep referring staff informed about student outcomes and reinforce referral behaviors
- Develop family engagement campaigns that support family self interest form submissions
- Design re-engagement campaigns for families who have disengaged or students who have missed appointments
- Own lifecycle marketing strategy from concept through execution, measurement, and iteration
- Conduct market and customer research to inform messaging, positioning, and campaign strategy
- Develop product marketing materials that clearly communicate Cartwheel's value proposition to families and school staff
- Partner with marketing, operational, and product leadership to align lifecycle campaigns with broader company goals and outcomes
- Build reporting dashboards that track campaign performance, conversion metrics, and impact on utilization KPIs
- Identify and prioritize opportunities to improve the end-to-end experience through marketing interventions
Requirements
- 3+ years of lifecycle or email marketing experience, preferably in healthcare, mental health, edtech, or mission-driven organizations
- Expert-level proficiency in Iterable, including campaign building, segmentation, automation/triggers, A/B testing, and reporting
- Proven track record of designing and executing campaigns that drive measurable conversion improvements
- Strong analytical skills with the ability to translate data into actionable insights and optimization strategies
- End-to-end ownership mentality — you can develop strategy, execute campaigns, analyze results, and iterate independently
- Excellent written communication skills with the ability to craft empathetic, clear messaging for diverse audiences
- Experience with complex, multi-touch conversion funnels where timing, trust-building, and education are critical
- Experience with SMS, push notifications, or multi-channel lifecycle programs
Benefits
- Competitive cash compensation
- Equity ownership stake in the company
- High-quality health insurance with a $0 monthly premium option for employees
- Dental, Vision, and Employer-Sponsored Life Insurance
- 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
- Sick Leave + Holidays
- 401K with 2% employer match
- Team-based culture with mission-driven colleagues who will go to bat for you
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingemail marketingcampaign buildingsegmentationautomationA/B testingreportingdata analysisconversion optimizationmulti-channel marketing
Soft skills
analytical skillswritten communicationempathetic messagingindependent executioncollaborationstrategic thinkingproblem-solvingcreativityattention to detailadaptability
