Product Marketing

• Identify engagement barriers and motivators to understand critical customer journeys
• Conduct competitive analysis to identify product gaps, opportunities, and differentiators for business growth
• Develop and execute go-to-market strategies, including product positioning and naming, to increase awareness and feature adoption
• Lead product and consumer messaging, collaborating with Brand and Legal to ensure accuracy and effectiveness
• Identify, propose, and execute innovation initiatives driven by market trends and customer needs but do not require Product development
• Develop and manage comprehensive go-to-market guides for each business line in collaboration with cross-functional partners

Lead Product Marketing Manager

Senior Director, GTM Marketing

Product Marketing Manager

Product Marketing Manager – Temporary

Product Marketing Specialist – Value Tools

Senior Product Marketing Manager