Product Marketing Manager, Consumer
GoFundMe.org
Senior Integrated Marketing Manager
Mozilla
full-time
Posted on:
Origin: • 🇩🇪 Germany
Visit company websiteSalary
💰 €68,000 - €99,000 per year
Job Level
Senior
About the role
- Develop and execute marketing programs that boost growth for Mozilla’s consumer products in Germany
- Own regional market insights/research requirements and build coordinated marketing plans grounded in data-driven hypotheses
- Partner with Product Marketing, Activations, Creative, Comms, and Brand to deliver campaigns via owned and paid channels
- Analyze program results and develop actionable recommendations post-launch in partnership with Marketing Analytics and channel leaders
- Partner with the Director Global Integrated Marketing to set program goals, develop campaigns, and run experiments that drive awareness, consideration, and usage
- Track campaign performance, document regional insights and make recommendations for ongoing improvement and optimization
- Accountable for end-to-end execution of assigned projects and strong program management
Requirements
- 8+ years of deep consumer marketing, brand marketing, and/or strategy experience
- Possess a strong product growth and/or launch portfolio; proven track record developing and implementing successful integrated marketing or go-to-market strategies
- Solid understanding of coordinated (owned + paid) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy
- Strong grasp of quantitative test designs
- Strives to balance both creative excellence with high quantitative performance
- Understands user journey mapping
- Outstanding organization and project management skills
- Excellent collaboration skills; proven track record leading through influence
- A self-starter with a bias for action
- Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures
- Tech industry experience preferred
