Captiv8

Senior Campaign Manager

Captiv8

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Senior

About the role

  • Serve as the relationship client lead, ensuring strategic alignment between client goals and fostering long-term partnerships
  • Act as a key decision-maker in client meetings, offering strategic advice, addressing challenges, and providing thought leadership
  • Identify new business opportunities within existing client accounts, pitch new services, and upsell additional campaign initiatives to grow revenue
  • Partner with Campaign Manager, providing strategic direction and ensuring the delivery of high-quality work across all campaigns
  • Oversee financial performance of accounts, including overseeing budgets, credit tracking and performance
  • Address complex campaign challenges, client or internal concerns, and influencer-related issues with a proactive and solution-driven approach
  • Ensure effective communication and collaboration within cross functional teams
  • Establish and maintain strong relationships with key clients and stakeholders; handle day to day client communications as main POC
  • Manage weekly external and internal status calls and provide necessary next steps via email (develop campaign timelines, fill out internal sheets, campaign brief etc)
  • Proactively manage and resolve high-level issues or conflicts with clients, influencers, or internal teams
  • Full ownership of the client relationship, including SLA, partnership expectations, pre-existing client history and contracted SOW
  • Own overall performance of influencer campaigns, ensuring KPIs are met, budgets are adhered to, and campaigns deliver strong ROI
  • Coordinate RFP kick off process with client, gathering necessary information for cross-functional teams to execute
  • Manage internal set up per campaign such as Salesforce, Asana and C8 platform
  • Oversee talent negotiations, approvals, and creator (talent) payments
  • High-level review of influencer content to ensure it meets brand guidelines and campaign KPIs, and provide feedback for optimization
  • Support and deliver detailed performance reports, insights, and recommendations to clients
  • Oversee campaign budgets, forecasting, profitability, and effective resource allocation; manage JBP and credit trackers
  • Oversee Paid Media Campaigns set up and KPIs and collaborate with creative, strategy, analytics, and influencer management teams
  • Support Partnership Lead in identifying and capitalizing upsell opportunities and foster a collaborative high-performance culture

Requirements

  • Bachelor's degree in marketing, management, or related field
  • 5+ years experience working in social media planning + influencer marketing
  • Experience with oversight of a brand marketing initiatives (specific to influencer a plus)
  • Excellent written and verbal communication skills
  • Proven ability to lead senior-level clients & agency counterparts at the Enterprise level
  • Brand or agency experience desirable
  • Superb project management skills to manage multiple programs at various stages internally & externally
  • Entrepreneurial spirit to brainstorm new offerings/applications and come up with creative solutions
  • Employer participates in E-Verify and will provide Form I-9 information to confirm authorization to work in the U.S.