Marketing Specialist – Paid Media, Affiliate and Paid Search
U.S. Bank
Senior Associate – Direct Marketing, Retail Bank & Partnerships
Capital One
full-time
Posted on:
Location Type: Hybrid
Location: McLean • Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $94,600 - $107,900 per year
Job Level
Senior
About the role
- Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Partnerships & Retail Bank segment
- Lead creative development and execution of marketing campaigns and work closely with world-class creative agencies and marketing analysts
- Serve as key liaison and collaborate with cross-functional teams including Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal
- Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
- Influence internal decision makers with formal recommendations and informal networking through excellent communication
- Work proactively in an agile environment and identify when to work outside the process in whitespace
- Focus on acquiring new customers through Direct Mail marketing and drive marketing strategy, optimization, and measurement
Requirements
- Bachelor’s degree or military experience
- At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
- At least 2 years of experience in planning, execution, and analysis of marketing programs
- At least 2 years of experience managing creative processes and working with creative teams
- Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs
- Multi-Channel marketing and direct response experience, including direct mail and digital
- Strong working knowledge of Google Suite (Sheets, Docs and Slides)
- Highly effective communication skills with outstanding writing, editing, and presentation abilities
- Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
- A passion for leveraging data, metrics, and insights to drive results and learnings
- A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
- Experience working with cross-functional teams in a matrixed environment (preferred)
- Experience in financial services marketing (preferred)
- At this time, Capital One will not sponsor a new applicant for employment authorization for this position (must be authorized to work without sponsorship)
Benefits
- Performance-based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being (eligibility varies based on full or part-time status, exempt or non-exempt status, and management level)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel marketingdata-driven direct responsedirect mail marketingmarketing program planningmarketing program executionmarketing program analysiscreative process managementwriting effective creative briefsdata analysismarketing strategy optimization
Soft skills
communication skillswriting skillsediting skillspresentation skillsproject managementdetail-orientedcuriositycollaborationinfluencing skillsagility
Certifications
Bachelor's degreemilitary experience
