Product Marketing Manager
Canary Technologies
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California • New York • United States
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Salary
💰 $120,000 - $175,000 per year
About the role
- Become the authoritative expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirements.
- Own and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuances.
- Develop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countries.
- Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battle cards, and training materials that empower them to win new business.
- Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipeline.
- Track and analyze key competitors, identifying their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategy.
- Utilize data to measure the success of regional marketing initiatives, GTM programs, and product adoption, reporting on key metrics and providing actionable insights for optimization.
- Act as the liaison between the global Product, Marketing, Sales, and Leadership teams, synthesizing market feedback from the regions to influence the product roadmap and corporate strategy.
Requirements
- 5-8+ years of progressive experience in Product Marketing, with a significant focus on experience in markets for a B2B SaaS company.
- Experience in the hospitality, travel, or property technology (PropTech) industry is a strong plus.
- Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies.
- Exceptional written and verbal communication skills, with a native-level proficiency in English.
- Strong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendations.
- Demonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global team.
- Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a bonus.
Benefits
- Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
- Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
- Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
- Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
- Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingGTM strategiesdata analysismarket analysiscompetitive intelligencelocalizationproduct positioningvalue propositionscampaign performanceB2B SaaS
Soft Skills
communication skillsanalytical skillscollaborationcross-cultural communicationadaptabilitystrategic thinkingpresentation skillsteamworkproblem-solvingleadership
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMaster's degree