Vice President, Revenue Marketing
Muck Rack
Salary
💰 $180,953 - $325,715 per year
Job Level
Lead
About the role
- Overall responsibility for Calendly’s Self-Serve Content & Web function covering Marketing Website, Help Center, developer portal, careers site, and more.
- Build out and support delivery of web and self-serve content vision and roadmap; guide team on strategy, design, content, and tooling decisions.
- Help evolve the customer education team to consider the entire prospect and user journey; give feedback and direction on content quality, strategy, and distribution.
- Oversee experimentation program; support Website Strategy and Web Operations leaders to prioritize experiments.
- Support top-of-funnel organic growth through an SEO/AEO strategy executed by Website Strategy Lead and agency partners.
- Ensure tight feedback loop with Support and other partners so self-serve content responds to real-customer insights.
- Regularly review dashboards, analytics, and custom analyses to understand content consumption, navigation, and business growth.
- Manage and mentor team; ensure alignment towards goals, clarity on expectations, and push for execution, content, and design excellence.
- Report directly to VP, Growth and work closely with Analytics, Brand and Product Marketing, Lifecycle, and other cross-functional partners.
Requirements
- At least 8+ years of experience in Website and/or Content Marketing roles in B2B Saas, including significant leadership experience.
- Content skills - outstanding written communication skills and love communicating value in a clear, human way.
- Experience with customer education, content marketing, and other mediums.
- Technical marketing skills – experience with Content Management Systems, analytics platforms, session recording tools, interactive demo tools; AI-savvy.
- Analytical skills – able to tell a story with data and access, transform and analyze data at a basic level.
- An eye for design – able to partner with designers and give constructive feedback.
- A strong sense of creativity – trendscraping, ideation, and experimentation.
- Ability to be both a visionary and a driver: articulate vision, build plans, align team, and execute.
- Bonus: Experience in a hybrid PLG/SLG business serving both self-serve and enterprise customers.
- Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time
