Business Development Representative
Bluesight
Apollo
Senior Category Analyst
C.A. Carlin
full-time
Posted on:
Location Type: Hybrid
Location: Cincinnati • Ohio • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $90,000 per year
Job Level
Senior
Tech Stack
Apollo
About the role
- Manage and direct the activities of a major line of or group of lines as it relates to the Category Development initiatives for our customers and Kroger
- Represent the Business Analytics department in new principal interviews or business reviews by presenting category insights and opportunities via Nielsen, SPINS/Circana, 84.51 and Market 6/Stratum
- Analyze complex data sets and integrate all sales technology tools to create Analytics presentations (insights to action) for principals across the Kroger enterprise
- Establish leadership position with the category managers at all levels and assist them in their category management needs and processes
- Create all presentations including account and principal business reviews, new item introductions, new principal interviews, top-to-tops for use within C.A. Carlin Cincinnati
- Utilize and understand Nielsen and Circana syndicated scanning and National Consumer Panel data used to generate information for business reviews
- Have a solid understanding of consumer purchase/behavioral data and basic working knowledge of 84.51 and how this data source integrates with Kroger POS (Market 6) data
- Initiate and participate with Business Managers/Shopper Insights and principals in the design, implementation and evaluation of local marketing events
- Routinely visit customers in the market with Business Managers and assist in conducting store audits to view merchandising and inventory requirements in assigned categories
Requirements
- Bachelor’s Degree plus 3-5 years CPG industry sales and category management experience (Food and/or beverage preferred) with some experience in Category Development
- Must have CPG (food or beverage) experience
- Must be highly proficient in Microsoft Office, especially Excel (Access and Power BI is an advantage)
- High-level skills/formulas - Pivot table guru with ability to create calculations
- Build complex selling stories with data
- Must have experience with Circana (IRI)/ Nielsen/ SPINS/ Stratum - 3+ years
- Assist in training junior team members
- Thought leadership around how to grow business at Kroger
- Prior work experience in data analysis and systems and be able to demonstrate a fundamental knowledge of the technology involved to operate and maintain these systems
- Extensive knowledge of syndicated data (Nielsen or Circana) and Household Panel
- Working knowledge of planogram software/analytics – Apollo, Spaceman or JDA Tactics
- Excellent analytic skills
- Strong project management experience and planning competencies
- Innovative, solution-oriented mindset with problem solving and strategic thinking skills
- Self-motivated and able to work independently with minimal supervision
- Strong communication skills
- In-depth knowledge of the consumer goods industry including class of trade, customers, category, competitive products and industry trends
- Customer interface experience is a “must”
- Must be able to work effectively and professionally in a team environment
Benefits
- 16 days of PTO
- 11 paid company holidays per year
- 2 paid volunteer days per year
- Bonus Eligible
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Monthly cell phone allowance
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysiscategory managementsyndicated dataNielsenCircanaSPINSExcelPower BIplanogram softwareproject management
Soft skills
leadershipcommunicationproblem solvingstrategic thinkingself-motivatedteamworkanalytical skillsinnovative mindsettrainingcustomer interface
