BWE

Senior Business Partner

BWE

full-time

Posted on:

Location Type: Hybrid

Location: Cleveland • Ohio • 🇺🇸 United States

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Job Level

Senior

About the role

  • Co-own business outcomes as an embedded partner focused on the initial stages of the deal lifecycle, including lead generation, prospecting, and pipeline development with accountability for technology-driven improvements in conversion rates and origination efficiency.
  • Collaborate with originators, analysts, and marketing to identify friction points in sourcing and qualifying deals while evaluating AI-powered prospecting and lead qualification tools.
  • Shape and prioritize technology capabilities that improve CRM utilization, outreach automation, and data quality for prospecting with focus on measurable improvements in lead conversion and originator productivity.
  • Work closely with Production and Marketing teams to align goals, metrics, and user needs ensuring technology investments directly support origination volume and quality targets.
  • Track usage and adoption of origination-focused tools and support training and change management with systematic measurement of user engagement and business impact.
  • Research and evaluate AI-powered tools for lead scoring, prospect research, and automated outreach to enhance origination effectiveness.
  • Partner with data teams to establish origination analytics and predictive modeling capabilities for improved pipeline management.
  • Support citizen development initiatives within origination teams, enabling business users to create automation solutions within governance frameworks.
  • Complete comprehensive mapping of current lead-to-opportunity workflow and identify top 2-3 inefficiencies or gaps in the origination process with quantified impact analysis and improvement recommendations.
  • Launch prioritized backlog of enhancements to CRM, marketing automation, or contact data tools with clear timeline, success metrics, and stakeholder engagement plan.
  • Partner with Marketing to pilot or improve outreach and prospecting tools that support originator productivity with measurable results in lead quality and conversion rates.
  • Define comprehensive success metrics for lead quality, outreach performance, and CRM engagement with baseline establishment and monthly tracking dashboard.
  • Conduct structured originator feedback sessions and align quick wins with broader Production goals through stakeholder interviews and priority mapping.
  • Establish and document standardized intake and prioritization process for incoming technology requests from originators with clear criteria and response timelines.
  • Research and recommend AI-powered origination tools including lead scoring, prospect intelligence, and automated outreach platforms with business case analysis.
  • Establish origination technology adoption metrics tracking tool usage, user satisfaction, and business impact with quarterly business reviews.

Requirements

  • 5+ years of experience in sales operations, revenue enablement, CRM optimization, or a related role supporting origination or business development teams.
  • Familiarity with the full lead-to-close lifecycle, especially lead generation, prospecting, and pipeline development processes.
  • Demonstrated ability to collaborate directly with sales or origination professionals to define pain points, gather requirements, and co-design technology solutions.
  • Strong understanding of CRM systems (e.g., Salesforce) and marketing automation tools, with experience improving adoption and data quality.
  • Analytical mindset with the ability to define KPIs, track user engagement, and assess technology impact on conversion rates and revenue growth.
  • Strong communication and stakeholder engagement skills with the ability to facilitate user feedback, conduct interviews, and align priorities.
  • Proven ability to manage initiatives across cross-functional teams, including Sales, Marketing, and IT.
  • Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM optimizationlead generationprospectingpipeline developmentdata qualityAI-powered prospecting toolslead scoringpredictive modelingmarketing automationKPI definition
Soft skills
collaborationcommunicationstakeholder engagementanalytical mindsetuser feedback facilitationinitiative managementproblem-solvingchange managementprioritizationtraining support
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