Director

• Own the strategy and execution of programs focused on increasing member quality, engagement, and retention
• Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty
• Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development
• Develop full-funnel campaign strategies that drive improvements in member quality, engagement, and retention across key lifecycle stages
• Build targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and value
• Collaborate with Product, Lifecycle, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful action
• Translate experimentation and insights into scalable lifecycle touch-points with a focus on continuous optimization
• Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact
• Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers
• Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, and member quality
• Partner with Product, Lifecycle Marketing, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans
• Champion a member-first approach across all growth initiatives
• Drive operational clarity across cross-functional efforts and lead key stakeholder updates

Associate Director, Member Quality and Engagement

Deputy Director – Psych NP Fellowship

Director of Food and Beverage

Director of Food and Beverage

Director – Consulting Enablement

Capital Projects Director – Long-term Strategy, Portfolio Optimization