Lead, Membership Growth and Strategy
ŌURA
Associate Director, Member Quality and Engagement
Bumble Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $140,000 - $160,000 per year
Job Level
Senior
About the role
- Own the strategy and execution of programs focused on increasing member quality, engagement, and retention
- Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty
- Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development
- Develop full-funnel campaign strategies that drive improvements in member quality, engagement, and retention across key lifecycle stages
- Build targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and value
- Collaborate with Product, Lifecycle, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful action
- Translate experimentation and insights into scalable lifecycle touch-points with a focus on continuous optimization
- Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact
- Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers
- Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, and member quality
- Partner with Product, Lifecycle Marketing, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans
- Champion a member-first approach across all growth initiatives
- Drive operational clarity across cross-functional efforts and lead key stakeholder updates
Requirements
- 7+ years in product marketing, lifecycle marketing, or growth roles within a consumer technology or subscription-based business
- Deep expertise in lifecycle and CRM marketing with a track record of improving member retention and engagement
- Hands-on experience with marketing automation tools such as Braze, segmentation frameworks, and performance measurement
- Ability to develop and lead experimentation roadmaps with a test-and-learn mindset
- Excellent cross-functional collaborator and communicator with strong organizational leadership
- Strategic thinker who is also a doer and able to move from high-level vision to tactical execution
- Member-first mindset and passion for making online connection more intentional
- Data-informed approach to messaging, lifecycle strategy, and campaign design
- Comfort operating in a fast-paced, evolving environment with shifting priorities
- Based in either Austin or New York
