Buildertrend

Product Marketing

• Lead Buildertrend’s positioning and messaging architecture, shifting from feature-focused messaging to problem-led stories that resonate with builders and contractors
• Define ideal customer profiles, segment needs, buying triggers, and adoption barriers to guide targeted growth strategies.
• Map customers journeys to enable segment-led strategies and precise targeting.
• Serve as an internal evangelist for Buildertrend’s positioning and value proposition, partnering with Product, Sales, Marketing, and Customer Success to plan and execute high-impact product launches.
• Build a continuous insights engine that gathers win and loss feedback, customer input, competitive intelligence, and pricing insights.
• Ensure consistent messaging across campaigns, sales enablement, and customer communications.
• Proactively identify opportunities for Marketing and GTM teams to influence or source revenue across the full customer lifecycle—from acquisition to expansion and renewal.
• Monitor execution quality across campaigns, launches, and sales motions, ensuring messaging lands as intended and driving adjustments to improve performance.
• Partner with Product to shape value propositions early; lead cross-functional GTM planning across Sales, CS/Services, and Marketing for high-impact launches.
• Develop and lead a high-performing product marketing team, establishing clear operating rhythms and measurable outcomes

Director, Product Marketing