Brown-Forman

Brand Manager

• Coordinate the execution of comprehensive brand communication initiatives across paid media, experiential activation, and public relations platforms
• Analyze market dynamics, consumer behaviors, and competitor competencies to provide actionable insights
• Drive the development, execution, and monitoring of annual brand plans
• Manage the operational marketing budget and monitor profit and loss
• Serve as the primary strategic liaison between Sales, Customer Marketing, Global, and Regional teams

Associate Brand Manager

Account Manager

• drive strategic partnerships with key accounts, align the premium portfolio (Spirits and Malt Portfolio) with customer goals, and lead innovative initiatives to fuel growth
• Lead Account Direction: Oversee account strategies nationally and regionally, ensuring effective communication, collaboration, and coordination across channel resources.
• Drive Planning: Lead the Joint Business Planning process and manage Brown-Forman Portfolio Pricing plans with buying teams.
• Align Strategies: Ensure Brown-Forman plans align with key customer goals, developing national customer plans and presentations to achieve objectives.
• Implement Initiatives: Develop and execute key customer initiatives at both national and regional levels.
• Engage Buyers: Conduct Regional Buyer meetings to communicate strategies and explore growth opportunities.
• Collaborate for Growth: Partner with Field & Execution teams to ensure tools, plans, and measurements are in place to drive category and brand growth.
• Position as Supplier of Choice: Identify tailored marketing initiatives that align with Brown-Forman’s brand strategies and customer profitability goals.
• Ensure Program Execution: Work with Regional Off-Premise Managers to execute and ensure compliance with national and regional customer programs.
• Review Performance: Conduct national customer performance reviews and manage account budgets, focusing resources on key opportunities.
• Turn Insights into Action: Analyze data with customer marketing managers and analysts to develop actionable strategies for presentations.
• Partner with Distributors: Collaborate with distributor teams to develop annual operating plans, business routines, and execution expectations, including pricing, programming, and new-item launches.
• Provide Key Updates: Deliver annual customer overviews for brand teams and monthly account updates to stakeholders, including Brown-Forman, distributors, and accounts.
• Communicate Pricing: Ensure clear communication of pricing expectations to customers and brands, fostering alignment and transparency.

National Account Manager, Small Format – Convenience and Regional Grocery

Manager

• Guide and inspire our on-premise team while driving success for some of the world’s most iconic and premium spirits.
• Lead by example—motivating your team to achieve excellence while holding them accountable to deliver results.
• Oversee brand plans, budgets, and strategic initiatives, ensuring alignment with market goals.
• Partner with local distributor to build strong relationships to drive sales and profit growth in this vibrant and competitive market.
• Mentor and lead the team to excel and prepare for future growth, regularly engaging to review performance, provide feedback, and implement development plans.
• Manage and build brand sales/marketing plans and budgets to meet or exceed net sales targets.
• Lead strategic business decisions within the state and, with support of the GM, Operations, and Finance team, build and communicate commercial plans to Distributor Leadership, agreeing on objectives, targets, priorities, and budgets.
• Lead pricing strategies with a long-term outlook, analyze and plan channel business across chain, independent, on-premise, and casino sectors.
• Evaluate and adjust plans based on market performance, monitor competitive, consumer, and pricing activity, and make necessary changes.
• Serve as a local conduit for NRA programming and execution, and lead TPS review meetings with distributors.
• Serve as the primary contact with distributor leadership, collaborating with General Sales Managers and Managing Directors for oversight of business management and execution.
• Execute all commercial and chain plans with the distributor team, holding them accountable to agreed-upon targets and goals.
• Monitor and measure the performance of all distributor activities affecting B-F brands.
• Reconcile and consistently manage distributor investment, brand spending, and brand activity support.

Associate Brand Manager

National Account Manager, Small Format – Convenience and Regional Grocery

State Manager – On Premise