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Associate Brand Manager
Brown-FormanAssociate Brand Manager coordinating brand initiatives for Jack Daniel's in Mexico. Overseeing marketing strategies and collaborating with various teams to enhance brand performance.
About the role
Key responsibilities & impact- Coordinate the execution of comprehensive brand communication initiatives across paid media, experiential activation, and public relations platforms
- Analyze market dynamics, consumer behaviors, and competitor competencies to provide actionable insights
- Drive the development, execution, and monitoring of annual brand plans
- Manage the operational marketing budget and monitor profit and loss
- Serve as the primary strategic liaison between Sales, Customer Marketing, Global, and Regional teams
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, or closely related commercial field
- Minimum 3 years of proven brand-building, portfolio development, and marketing success stories within fast-moving consumer goods global enterprises
- Strong numerical skills with a demonstrated ability to interpret Nielsen and ISCAM market research data
- Technical understanding of modern consumer digital marketing frameworks and contemporary multimedia production trends
- Intermediate professional proficiency in written and spoken English
Benefits
Comp & perks- Equitable pay structures for individual and company performance
- Premium employee experience
- Range of premium benefits that reflect company values and meet diverse workforce needs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand communicationmarket analysisconsumer behavior analysiscompetitor analysisbudget managementprofit and loss monitoringNielsen data interpretationISCAM data interpretationdigital marketing frameworksmultimedia production trends
Soft Skills
strategic liaisoncommunicationcollaborationanalytical thinkingnumerical skills
Certifications
Bachelor's degree in MarketingBachelor's degree in Business Administration