National Account Manager, Small Format – Convenience and Regional Grocery

Brown-Forman

Manage strategic partnerships with key accounts for Brown-Forman's premium spirits portfolio. Drive collaboration, implementation of initiatives, and alignment with customer goals across national and regional levels.

Posted 6/11/2026full-timeDallas • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

sales experiencefinancial analysisbusiness data managementbudget managementstrategic planningtactical implementationcustomer initiative developmentperformance reviewdata analysispricing strategy

Soft Skills

interpersonal skillsoral communicationwritten communicationcollaborationrelationship managementstrategic thinkingadaptabilityteam playerpositive attitudegrowth-oriented approach

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPoint

Certifications & Qualifications

Bachelor's degreevalid driver's license

Industry Keywords

beverage industryCPG industryaccount managementjoint business planningcustomer goalsbrand growthsupplier of choiceregional buyer meetingsmarketing initiativescustomer profitability

About the role

Key responsibilities & impact

drive strategic partnerships with key accounts, align the premium portfolio (Spirits and Malt Portfolio) with customer goals, and lead innovative initiatives to fuel growth
Lead Account Direction: Oversee account strategies nationally and regionally, ensuring effective communication, collaboration, and coordination across channel resources.
Drive Planning: Lead the Joint Business Planning process and manage Brown-Forman Portfolio Pricing plans with buying teams.
Align Strategies: Ensure Brown-Forman plans align with key customer goals, developing national customer plans and presentations to achieve objectives.
Implement Initiatives: Develop and execute key customer initiatives at both national and regional levels.
Engage Buyers: Conduct Regional Buyer meetings to communicate strategies and explore growth opportunities.
Collaborate for Growth: Partner with Field & Execution teams to ensure tools, plans, and measurements are in place to drive category and brand growth.
Position as Supplier of Choice: Identify tailored marketing initiatives that align with Brown-Forman’s brand strategies and customer profitability goals.
Ensure Program Execution: Work with Regional Off-Premise Managers to execute and ensure compliance with national and regional customer programs.
Review Performance: Conduct national customer performance reviews and manage account budgets, focusing resources on key opportunities.
Turn Insights into Action: Analyze data with customer marketing managers and analysts to develop actionable strategies for presentations.
Partner with Distributors: Collaborate with distributor teams to develop annual operating plans, business routines, and execution expectations, including pricing, programming, and new-item launches.
Provide Key Updates: Deliver annual customer overviews for brand teams and monthly account updates to stakeholders, including Brown-Forman, distributors, and accounts.
Communicate Pricing: Ensure clear communication of pricing expectations to customers and brands, fostering alignment and transparency.

Requirements

What you’ll need

Bachelor’s degree with 5-7 years of sales experience in the beverage or CPG industry, OR 13+ years of relevant experience in the beverage or CPG industry
Exceptional interpersonal, oral, and written communication skills
Proficiency in Microsoft Word, Excel, and PowerPoint
Proven ability to create, manage, and analyze financial and business data, including budgets.
A team player who prioritizes the success of Brown-Forman as a whole, actively collaborates across channels, and keeps stakeholders informed
Strong strategic and tactical skills with the ability to implement and adapt national programs at the field level.
Demonstrated ability to develop and maintain effective relationships across teams and stakeholders.
Positive attitude with a growth-oriented approach to business.
Willingness and ability to travel up to 50% of the time, including some weekends.
A valid driver’s license.

Benefits

Comp & perks

equitable pay structures for individual and company performance alongside a premium employee experience
a range of premium benefits that reflect our company values and meet the needs of our diverse workforce