State Manager – On Premise

Brown-Forman

State Manager at Brown-Forman guiding on-premise teams to drive sales for premium spirits. Overseeing brand plans and collaborating with distributors in Texas market.

Posted 6/10/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Guide and inspire our on-premise team while driving success for some of the world’s most iconic and premium spirits.
Lead by example—motivating your team to achieve excellence while holding them accountable to deliver results.
Oversee brand plans, budgets, and strategic initiatives, ensuring alignment with market goals.
Partner with local distributor to build strong relationships to drive sales and profit growth in this vibrant and competitive market.
Mentor and lead the team to excel and prepare for future growth, regularly engaging to review performance, provide feedback, and implement development plans.
Manage and build brand sales/marketing plans and budgets to meet or exceed net sales targets.
Lead strategic business decisions within the state and, with support of the GM, Operations, and Finance team, build and communicate commercial plans to Distributor Leadership, agreeing on objectives, targets, priorities, and budgets.
Lead pricing strategies with a long-term outlook, analyze and plan channel business across chain, independent, on-premise, and casino sectors.
Evaluate and adjust plans based on market performance, monitor competitive, consumer, and pricing activity, and make necessary changes.
Serve as a local conduit for NRA programming and execution, and lead TPS review meetings with distributors.
Serve as the primary contact with distributor leadership, collaborating with General Sales Managers and Managing Directors for oversight of business management and execution.
Execute all commercial and chain plans with the distributor team, holding them accountable to agreed-upon targets and goals.
Monitor and measure the performance of all distributor activities affecting B-F brands.
Reconcile and consistently manage distributor investment, brand spending, and brand activity support.

Requirements

What you’ll need

Seasoned sales professional with a minimum of 5 years of on-premise experience within the beverage alcohol industry with demonstrated success in meeting key metrics.
Demonstrated knowledge of on and off premise business and three-tier distribution system.
Excellent manager and developer of people, with a demonstrated commitment to providing regular, constructive feedback to business partners.
Strong coaching ability and the capacity to objectively assess both skills and potential.
Must have people management experience and ability to build and sustain effective, results-producing teams within the state, across business functions, and with business partners.
Responds in a timely and effective manner to business issues and opportunities, while being highly organized and capable of meeting multiple deadlines and juggling multiple projects.
Proficient with office applications such as Google Workspace or Microsoft Office (Word, Excel, PowerPoint).
Must be able and willing to travel (by air and car) up to 30% of the time.
Must be able to lift up to 30 pounds.
Must be able to work weekends and nights as needed to perform responsibilities of the job, including brand activations and marketing initiatives.
Must have a valid state driver’s license.

Benefits

Comp & perks

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.
We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales managementbudget managementstrategic planningpricing strategiesperformance evaluationmarket analysisbrand marketingthree-tier distribution systemon-premise experiencebeverage alcohol industry

Soft Skills

team leadershipcoachingpeople managementfeedback deliveryorganizational skillstime managementrelationship buildingaccountabilitymotivationproblem-solving

Certifications

valid state driver’s license