Brado

Performance Marketing

• Support the Paid Media Managers with ongoing campaign and budget tracking, ensuring accuracy and timely updates across client accounts.
• Pull standard campaign and performance reports, organize results in Excel, and apply formulas to support team decision-making and analysis.
• Assist with building and launching paid media campaigns, including setup of targeting, ad groups, and initial QA for accuracy.
• Execute checklists for campaign QA, optimization, and reporting as directed (such as ad copy updates, bid adjustments, and search term audits).
• Help maintain conversion tracking standards, basic troubleshooting, and the correct use of UTM parameters with team support.
• Conduct regular data checks to ensure data quality matches between platforms and reporting dashboards.
• Compile and organize data for client reports, add basic observations, and flag anomalies or trends for managerial review.
• Learn to identify campaign underperformance and recommend escalations to the Paid Media Managers.
• Take part in campaign planning by gathering data, supporting research, and contributing to basic documentation of strategy and rationale.
• Support A/B testing, budget pacing, and other campaign enhancements as the team requires.
• Continuously build skills in Excel and digital media platforms through hands-on learning and team mentorship.

Paid Media Coordinator