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Qualitative Insight Director
BradoQualitative Insight Director managing complex market research projects for Brado's Insight. Engaging clients and delivering insightful strategic recommendations with a focus on creativity and effectiveness.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
market researchproposal writingquestionnaire designinterview moderationreport writingstrategic planningvisual communicationclient engagementpsychological understandingdata analysis
Soft Skills
proactive thinkingeffective communicationrelationship buildingempathyproblem-solvingadaptabilitycreativityleadershipconsultative presenceprofessionalism
Tools & Technologies
online engagement platformsRemeshdata visualization toolsproject management softwareCRM systemsstatistical analysis softwaresurvey toolscollaboration toolscontent management systemspresentation software
Industry Keywords
pharmaceutical market researchmed techconsumer healthadvertisingdigital agenciesbehavioral scienceusability researchclient deliverablesstrategic market researchsocial sciences
About the role
Key responsibilities & impact- Accountable for ensuring assigned projects are delivered on time and against client objectives.
- Thinks proactively throughout the project to anticipate and quickly addresses changes to approach, design, objectives, etc.
- Effectively designs studies and writes proposals.
- Thoughtfully crafts questionnaires and discussion guides with appropriate techniques and activities and structures questions that address objectives and fit with participant type.
- Effectively moderates 1:1 and group interviews and online engagements (e.g., Communities, Remesh).
- Creatively and quickly connects the dots, identifying emerging themes and how they connect to the bigger story.
- Consistently incorporates strategic elements into the report including the story flow, emerging implications (the “so what?”), and recommendations (the “now what?”)
- Appropriately adds visual elements to communicate the story.
- Leverages client and industry knowledge and external frameworks, anecdotes, constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
- Writes succinctly and to the audience, with clarity, conviction, and tension as well as polish and professionalism.
- Commands a confident, captivating, respectful, agile, and consultative presence when engaging with the client.
- Develops rapport and builds empathy for and with the client, leading to long-term relationships.
- Develops and continually deepens understanding of the client's business and the individual client to ask the right questions and anticipate needs.
- Proactively addresses issues or opportunities in the client’s business, including further research or strategy work.
- Manages tenuous client situations with a steady presence.
Requirements
What you’ll need- Bachelor’s Degree ideally in business, journalism, marketing, economics, social sciences (psychology, anthropology, sociology).
- 7+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
- 5+ years of strategic market research, advertising, creative or account planning experience with research, advertising, creative, or digital agencies and/or experience as a marketing executive, marketing consultant, behavioral scientist, or usability and user experience consultant or researcher
- Pharmaceutical, med tech / med device, and consumer health market research experience with patients and healthcare professionals is a strong plus.
- Willingness to travel (up to 25% of your time) and be flexible in scheduling to accommodate project needs
- Aligns with, Models, and Coaches our values: People, Commitment, Aspiration, Trustworthiness & Impact
Benefits
Comp & perks- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home