Bowtie Life Insurance Company

Insurance

• Define and own the 1-2 year strategy and roadmap for the Health and Medical Portfolio, ensuring initiatives address healthcare trends, cost containment, and enhance the value of virtual care within the proposition
• Oversee the entire customer journey = (Acquisition/Engagement/ Retention) to maximize Customer Lifetime Value (CLV), focusing heavily on medical engagement drivers and claims experience
• Keep abreast of the trends of medical insurance and healthcare eg medical inflation and claim utilization rates, etc
• Provide product training to elevate the insurance literacy internally
• Utilize data (claims data, health reports, engagement metrics) and customer research to identify pain points related to accessing care, managing chronic conditions, and submitting claims
• Shape and optimize medical insurance-related features (e.g., wellness programs, digital health tool integration, hospital rider) with robust data support to strengthen the competitive proposition and encourage proactive health management
• Come up and run proposition-level experiments (e.g., changes to deductible/copay structures, benefit communication) to validate hypotheses and rapidly iterate the medical value provided to the customer
• Manage complex stakeholder relationships across Medical Practitioner, Underwriters, TPA/Hospital Networks, Legal, and Compliance to gain consensus and resources for medical proposition changes

Manager/Senior Manager, Customer Proposition – Medical Insurance Products