Boston Imaging - A Samsung Company

Marketing

• Own end-to-end marketing for the Mobile CT business unit globally, developing and executing strategic marketing plans that drive revenue growth, market share, and brand awareness across all target markets and regions.
• Understand and continually research the global market landscape, competition, customer needs, and opportunities across USA, European, and international markets; assess new geographies and segments for growth potential.
• Lead creation of standard marketing assets for new product introductions (NPIs), including launch kits, product collateral, sales tools, clinical evidence summaries, and promotional materials; drive go-to-market planning including positioning, pricing strategy, naming, and launch sequencing across regions.
• Define and continually refine product positioning and messaging based on market dynamics, competitive intelligence, and customer insights, ensuring consistent and accurate messaging across all markets and channels.
• Develop and manage a robust content strategy and content calendar, producing deliverables across formats (white papers, case studies, videos, infographics, webinars, social media, email) aligned to buyer journey stages and target personas.
• Monitor and analyze the competitive landscape globally, identifying strengths and weaknesses to inform marketing strategy and develop competitive battlecards and positioning responses.
• Drive localization of marketing content and campaigns for regional markets in the USA, Europe, and other geographies, adapting messaging, materials, and tactics to local market needs, regulations, and cultural context.
• Build and maintain channel partner marketing packets, including co-branded materials, partner sales tools, enablement guides, and joint marketing campaign frameworks to support indirect sales channels.
• Develop comprehensive sales enablement tools including objection-handling guides, ROI calculators, presentation decks, and training content for direct and indirect sales teams globally; support digital campaigns, social media strategy, and internal and external promotional initiatives.
• Manage website content strategy and execution for the CT portfolio, including product pages, landing pages, SEO optimization, and digital campaign landing pages in partnership with the web team.
• Source, brief, and manage external agencies and creative vendors; identify key global tradeshows and events, lead the strategy and vision for each event, and coordinate with the Tradeshow team on planning and execution.
• Collaborate across imaging modalities to contribute to and execute shared 'ology' marketing initiatives, leveraging cross-portfolio synergies to strengthen brand positioning and expand market reach.
• Serve as brand ambassador and key spokesperson for the CT portfolio, building relationships with key opinion leaders and industry stakeholders globally.
• Plan, develop, and execute integrated marketing campaigns across digital and traditional channels to generate demand, support pipeline, and increase market penetration globally.
• Manage and track the global marketing budget, ensuring efficient and accountable allocation of spend across programs, channels, and regions.
• Work collaboratively across all business functions including Product Management, Regulatory, Corporate Accounts, Sales, and Executive Leadership.

Senior Global Marketing Manager, Computed Tomography

Field Engineer

• Executes scheduled preventive maintenance and maintains documentation of all service events, tests, and corrective maintenance performed on Samsung HME digital radiography imaging technologies
• Consults and collaborates with key stakeholders to prepare for installation and deployment of Samsung HME digital radiography imaging technologies, including but not limited to electrical, mechanical, gas, pneumatics, software, networking and integration to data/information retention systems
• Performs or coordinates assembly and installation of Samsung HME digital radiography imaging technologies, including but not limited to electrical, mechanical, software, networking and integration to data/information retention systems
• Prepares periodic maintenance instructions for Samsung HME digital radiography imaging technologies
• Performs required safety inspection and performance assurance on Samsung HME digital radiography imaging technologies
• Assess Samsung HME digital radiography imaging technologies for compliance with HIPAA storage and security policies
• Completes documentation for entry into the centralized maintenance management system
• Completes and maintains system function, configuration and support documentation
• Ensures compliance with all federal/state/local rules and regulations and all applicable policies and procedures governing Samsung HME digital radiography imaging technologies
• Directly performs or schedules with Samsung HME dealers or outside independent service vendors the performance assessment, preventive maintenance on Samsung HME digital radiography imaging technologies and documents work performed
• Review outcome of repairs, preventive maintenance actions taken by Samsung HME dealers and independent service organizations and makes recommendations concerning changes to preventive maintenance schedules, procedures, or documentation
• Analyzes and corrects malfunctions on Samsung HME digital radiography imaging technologies. Analysis and corrective methods include but are not limited to observation of front panel and controls; interpretation of block and schematic diagrams; utilization of appropriate test equipment; replacement of components, PC boards, sub-systems and software; adjustment and restoration of network connectivity and integration to data/information retention systems; calibration and adjustment to manufacturers specifications; working with clinical and engineering personnel to correct operator based problems
• Performs or coordinates remediation action on Samsung HME digital radiography imaging technologies medical/imaging equipment safety
• Performs investigative evaluation of Samsung HME digital radiography imaging technologies involved in patient and employee incidents / accidents. Document’s findings and reports as required
• Performs or coordinates the decommissioning of Samsung HME digital radiography imaging technologies and other medical equipment per established policies
• Assists, as required, with staff in-service education. Cross train new employees on use on test equipment, department procedure, and medical system support
• Develops and implements a plan for professional growth
• Maintains current with advancing technology, including Samsung HME provided training as required to perform duties
• Performs miscellaneous duties as directed in support of the need of the organization

Field Service Engineer, Digital Radiography

Product Manager

• The Product Manager for Mobile CT at Samsung HME America will play a pivotal role in shaping the future of our mobile imaging solutions.
• They will be responsible for developing and executing product strategies that align with our overall vision while driving market insight, customer intelligence, and revenue impact.
• This role requires a strategic thinker with a deep understanding of the healthcare landscape & patient satisfaction, particularly in the field of mobile computed tomography.
• The Product Manager will be responsible for advanced product planning and execution throughout the product lifecycle including gathering customer requirements, defining the product vision, marketing the product, maintaining product documentation, and working with engineering, clinical, sales, and marketing to ensure revenue generation and customer satisfaction.
• Strategy Development: Formulate and implement a comprehensive product strategy for the Mobile CT portfolio that aligns with Samsung’s long-term vision and business goals.
• Vision Articulation: Clearly communicate the product vision and roadmap to internal stakeholders, ensuring alignment across departments, including engineering, clinical, and sales.
• Market Insight: Conduct thorough market analysis to identify trends, changes, competitive landscape, and emerging technologies. Utilize insights to inform product development and positioning strategies.
• Customer Intelligence: Gather and analyze customer feedback, needs, and pain points to ensure our products meet market demands and exceed customer expectations. Foster relationships with key customers and stakeholders to gain deeper insights into their requirements and changing landscape.
• Revenue Impact: Monitor product performance and drive initiatives that enhance revenue generation, including pricing strategies, go-to-market plans, and promotional activities. Collaborate with sales teams to identify opportunities for growth and to support their efforts in the field.
• Other essential and responsibilities include the following: Foster a culture of problem solving and knowledge sharing throughout the organization. Drive compliance and organization of product documentation, serving as owner of the single source of truth (SSOT) documents for the mobile CT product line. Manage the product line lifecycle from strategic planning through marketing and sales. Foster collaboration and communication to secure commitment between departments to ensure common goals are achieved. Self-manage and use a high level of detail to create projects under aggressive deadlines. Work in a team environment that encourages respectfully receiving and giving constructive feedback. Mentor and coach junior members of the product management team, providing guidance on product strategy, market analysis, and cross-functional collaboration. Engage with key opinion leaders (KOLs) and clinical staff to validate product concept, gain early feedback, and develop strategic partnerships.
• Product Strategy: Provide strategic direction and vision for the mobile CT product line, aligning with overall company goals and market trends. Drive long-term product roadmap planning and evolution to maintain competitive advantage and meet evolving customer needs. Act as a trusted advisor to senior leadership, presenting product strategy, performance metrics, and growth opportunities. Collaborate with cross-functional teams to develop and execute product strategies that align with business objectives and market demands. Identify market trends, competitive landscape, and customer needs to inform product roadmap and positioning. Gather comprehensive internal and external voice of customer data to drive product requirements & inform engineering specs. Work directly with development teams to build solutions that meet the needs of customers. Engage users to define, refine, validate, and document business requirements. Conduct customer interviews to stay abreast of the problems clients are experiencing and openly share what is learned with colleagues. Map business requirements to potential technology-based solutions and identify opportunities for additional process improvements. Provide high-quality solutions and deliverables within defined timelines. Establish and monitor key performance indicators (KPIs) to track product performance, customer satisfaction, and business outcomes. Analyze data and metrics to identify areas for improvement and drive continuous optimization of product strategies.
• Go to Market Strategy: Lead the development and execution of go-to-market plans for new product launches and updates. Define target customer segments, messaging, and pricing strategies to drive product adoption and market penetration. Responsible for writing marketing material and making technical presentations throughout the world at key symposiums and tradeshows. Review marketing materials to ensure adherence to company established specifications and standards and act as advisor. Travel & Trade Shows: Represent Company at key events, functions, trade shows, and forums related to select key customers, accounts, societies, as required. Maximize effectiveness of travel by booking multiple meetings and demos at each location to which you travel. Follow all company policies regarding travel, expenses, meetings, and meals.
• Collaboration with Business Development Teams: Identify and pursue strategic and opportunities that complement the mobile CT product portfolio and accelerate market penetration. Respond gracefully to change and update plans, documents, and test plans accordingly. Prioritize team resources and direct efforts towards the most critical ideas and tasks.

Senior Product Manager, mCT

• Support our Service network and help build a world class Customer Satisfaction Department.
• This position requires the ability to work flexible hours including nights and weekends as required to respond to customer requests and service calls.
• On-site troubleshooting and resolving complex technical problems on CT equipment in a medical environment
• Drive customer satisfaction through service excellence by conducting preventive maintenance, managing repair/parts cycle times
• Ensure escalation situations are managed and corrected quickly and professionally
• Provide 2nd line support to the distributors in all aspects of customer support
• Have a very high level of product knowledge
• Define PM kits and all service tools
• Build a service database of information to align with our corrective action systems
• Provide information such as fault trees and training materials
• Run tests and simulations at our facility to assist with problem solving
• Travel to the field to train and or resolve customer issues
• Train service engineers
• Attend and complete all required training and certification exams
• Learn to be proficient in service and repair of all systems (current, new, and updates)
• Be able to work independently and take ownership of customer base
• Be completely self-sufficient in the field
• Manage time effectively; prioritize and make good business judgments and decisions in relationship to efficiency, effectiveness while meeting daily service expectations
• Become and remain compliant with REPtrax and VendorMate
• Follow all company policies regarding travel, expenses, meetings, and meals
• Maintain basic system operational and service understanding in order to answer customer questions and resolve issues independently
• Maintain service calendar accessible by CS Manager/staff
• Close reports to CSD on Great Plains, PM Reports, Service Reports
• Required to wear dosimeter when in direct contact with radiation emitting devices

Field Service Engineer, mCT

Account Executive

• Learn and follow Samsung’s Engineered Sales Process to drive sales across an assigned multi-state territory — academic medical centers, community hospitals, IDNs, and outpatient specialized care facilities — and achieve quarterly and annual sales goals for assigned and acquired products as required
• Coordinate with Customer Service regarding client issues to ensure fast and accurate resolution
• Call on and communicate value propositions effectively to a broad range of stakeholders — including physicians, hospital and service-line administrators, medical physicists, technologists, clinical engineering, materials management, and supply chain — to create awareness of and drive demand for the company's products
• Complete pre and post-sales technical product advice for the development and implementation of customer solutions
• Prepare and present detailed technical proposals including on-site product demonstrations (sometimes in the presence of patients and patient family members) and implement a customer needs plan to assure potential sale is feasible within cost, time and environment constraints
• Conduct in-services, seminars, and demonstrations as necessary to groups of professionals
• Engage with confidence and clinical credibility across multiple physician subspecialties — including Neurosurgeons, Neuroradiologists, Radiologists, Interventional Radiologists, Thoracic Surgeons, Oncologists, and Radiation Therapists — tailoring the clinical and economic value proposition to each audience
• Learn the company's products as well as the competitor's products to better promote the company's product line

Account Executive, mCT

• Promote the sale of high-end ultrasound imaging equipment, accessories, and service to Women’s Health imaging centers, Hospitals, OB/Gyn offices and Maternal Fetal Medicine centers
• Prepare and present detailed technical proposals including on-site product demonstrations (sometimes in the presence of patients and patient family members) and implement a customer needs plan to assure potential sale is feasible within cost, time and environment constraints
• Drive sales in a hospital, physician office, or imaging center and achieve quarterly and annual sales goals for assigned and acquired products as required
• Call on physicians, imaging center directors, materials management, hospital administrators, and clinical directors to create awareness of the company's products

Senior Global Marketing Manager, Computed Tomography

Field Service Engineer, Digital Radiography

Senior Product Manager, mCT

Field Service Engineer, mCT

Account Executive, mCT

Account Executive, Ultrasound Women's Health