Salary
💰 $95,200 - $147,200 per year
About the role
- Research and identify relevant news creators and journalists based on target audience, brand alignment, and campaign goals
- Build and maintain strong relationships with news creators and serve as primary point of contact
- Support contracts and agreements with influencers
- Collaborate with news creators and communicators to develop creative content ideas that resonate with target audiences and align with brand messaging
- Ensure content quality, engagement, and alignment with brand voice and guidelines
- Manage content calendars and ensure timely content delivery
- Develop and implement communications and marketing campaigns aligned with business objectives
- Coordinate campaign logistics such as product seeding, content reviews, and campaign launches
- Monitor campaign performance and adjust as needed
- Develop and execute proactive enterprise media relations strategies, pitch stories, and coordinate interviews
- Serve as primary point of contact for media inquiries, draft press materials (press releases, media advisories, talking points), monitor coverage, and prepare spokespeople
- Support issues and crisis communications as needed
- Track key metrics such as reach, engagement, and conversions; analyze campaign data and generate reports and insights
- Keep abreast of latest trends in news creator marketing and social media; learn new platforms, tools, and best practices
Requirements
- 5+ years of experience working with external media and news creator marketing
- 5+ years of experience working in a fast-paced environment with strict deadlines
- 5+ years of experience in Communications (including Corporate Communications, News Media, and Public Relations)
- 5+ years of experience developing communications strategies including executive speeches, employee communications, news releases, videos and web content
- 5+ years of experience developing and maintaining relationships and partnerships with senior management, customers, stakeholders, peers and partners
- 5+ years of experience in public relations
- Preferred: Bachelor’s degree or higher
- Preferred: 10+ years of experience in communications
- Demonstrated strong leadership and ability to influence others to drive results
- Experience creating and implementing strategic communications plans
- Must meet export control compliance: be a “U.S. Person” as defined by 22 C.F.R. §120.15 (U.S. Citizen, lawful permanent resident, refugee, or asylee)
- Employer will not sponsor applicants for employment visa status
- Drug Free Workplace: post-offer applicants and employees subject to testing for certain substances when criteria is met