BM Digital

Creative Strategist

• Create performance ads that convert to client revenue growth
• Utilize data, research, and creative insights to formulate effective creative strategy
• Analyze data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Perform consumer, product, and competitor research using basic tools/resources
• Collaborate with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Write scripts and copy for video, static image ads, email campaigns
• Ensure visuals match creative strategy outlined for the ad
• Give feedback that aligns to the creative strategy of the ad
• Execute on feedback given by your Creative Strategy Lead
• Analyze the results of creative tests and utilize this analysis to iterate
• Responsible for weekly strategic account planning under supervision
• Identify top-performing concepts within accounts using data and creative analysis
• Identify effective concepts/trends in the social media ecosystem

• Create performance ads that convert to client revenue growth by:
• Utilizing data, research, and creative insights to formulate effective creative strategy
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Writing scripts and copy for video, static image ads, email campaigns.
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Strategy Lead
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem

• Utilizing data, research, and creative insights to formulate effective creative strategy
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Writing scripts and copy for video, static image ads, email campaigns
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Strategy Lead
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem

Video Editor

• Edit short-form videos for TikTok, Instagram Reels, and other social media platforms, ensuring they align with the brand’s voice and message.
• Collaborate with content creators to refine and polish UGC-style videos, enhancing their impact and engagement.
• Edit raw footage into performance-driven ads for paid social media campaigns, including Facebook, Instagram, and TikTok ads.
• Optimize videos for different platforms, ensuring they meet size, length, and technical specifications.
• Add engaging effects, transitions, captions, and music to enhance the viewer experience.
• Stay updated on social media trends, editing styles, and best practices for viral content.
• Work with the marketing team to ensure that video ads are A/B tested and iterated based on performance data and client feedback.

Account Manager

• Manage a portfolio of e-commerce client accounts and act as their primary point of contact
• Build and maintain strong client relationships focused on retention and growth
• Understand client business models, KPIs, margins, and growth targets
• Coordinate internal teams to execute campaigns across paid media, creative, email, and other channels
• Lead client calls, performance reviews, and strategic planning sessions
• Monitor campaign performance and translate data into clear insights and recommendations
• Identify upsell and cross-sell opportunities aligned with client goals
• Ensure deliverables are completed on time and meet quality standards
• Proactively troubleshoot issues and communicate solutions quickly
• Prepare reports, presentations, and strategic roadmaps

Senior Account Manager, Paid Media

Account Executive

• Lead and oversee the entire Account Management and Client Success department
• Manage and mentor Account Managers across multiple client pods
• Train and develop Account Managers to become proactive strategic operators rather than reactive coordinators
• Create frameworks, playbooks, and standards for client communication, retention, and strategic account growth
• Ensure consistent client experience, communication quality, and service delivery across all accounts
• Support hiring, onboarding, performance reviews, and ongoing training for Account Managers
• Establish accountability systems and KPIs for the Client Success team
• Oversee a portfolio of high-value and tier 1 client accounts
• Join strategic client calls, escalations, renewal discussions, and performance reviews where required
• Serve as senior escalation support for complex client situations or relationship management issues
• Support Account Managers with strategic recommendations, growth planning, and difficult conversations
• Ensure clients clearly understand performance, strategy, priorities, and next steps
• Identify retention risks early and implement solutions proactively
• Drive long-term client retention, expansion, and revenue growth
• Improve operational alignment between Account Management, Project Management, Paid Media, Creative, and Strategy teams
• Build and optimise internal workflows, SOPs, meeting structures, communication processes, and delivery systems
• Ensure campaigns, deliverables, and launches are executed on time and to a high standard
• Improve project visibility, accountability, and cross-functional collaboration across departments
• Identify operational bottlenecks and implement scalable solutions
• Support leadership with forecasting, resource planning, and department scaling initiatives
• Standardise onboarding systems for both clients and internal team members
• Support contract renewals, upsells, and scope expansion opportunities
• Work alongside leadership to improve client profitability and retention metrics
• Understand client economics including CAC, MER, contribution margin, LTV, and growth targets
• Ensure account strategies align with both client goals and agency commercial objectives
• Assist with proposal creation, pricing conversations, and strategic account planning
• Monitor account health across the agency and proactively address underperforming accounts
• Ensure Account Managers can confidently communicate performance across Meta, Google, TikTok, email, influencer marketing, creative testing, and CRO
• Review reporting structures, dashboards, and strategic recommendations for quality control
• Help guide integrated growth strategies across paid media, influencer marketing, lifecycle marketing, and creative
• Collaborate closely with media buyers, creatives, strategists, and project managers to maintain strategic alignment
• Ensure testing roadmaps, creative pipelines, and performance initiatives remain proactive and organised

Group Account Director

Manager

• Own the client relationship post-sale, serving as the primary point of contact for your assigned accounts
• Hop on calls to manage client escalations, address concerns, and drive resolution quickly and professionally
• Identify upsell and expansion opportunities within existing accounts and lead those conversations with clients
• Monitor client health, engagement, and satisfaction — proactively flagging at-risk accounts and taking action before issues escalate
• Coordinate internally with relevant teams to ensure client needs are being met and deliverables are on track
• Maintain accurate records of client interactions, account status, and next steps in the CRM
• Support clients through onboarding and ensure a smooth, confident start to the engagement

Customer Success Manager

Operations

• Set up and optimize paid advertising campaigns
• Manage day-to-day campaign performance
• Create performance reports
• Execute platform-specific optimizations
• Monitor and adjust campaign budgets
• Handle creative asset management
• Analyze campaign data
• Build and maintain dashboards
• Conduct market research and competitor analysis
• Generate performance insights and recommendations
• Track and analyze KPIs across marketing channels
• Develop automated reporting solutions

Ad Operations Specialist

Data Analyst

• Own forecasting, reporting, automation, and database management
• Build and maintain revenue, headcount, and performance forecasting models
• Design, build, and maintain internal dashboards across tools like Power BI, Looker
• Identify and eliminate manual, repetitive reporting processes through intelligent automation
• Design and manage structured databases that support operations, finance, and client reporting

Creative Strategist

Creative Strategist

Creative Strategist

Creative Strategist

Video Editor

Senior Account Manager, Paid Media

Group Account Director

Customer Success Manager

Ad Operations Specialist

Senior Data Analyst