Head of Performance Creative Strategy – US

BM Digital

Head of Creative Strategy optimizing creative performance across clients at BM Digital. Leading trends on Meta and TikTok to build impactful creative strategies.

Posted 6/27/2026full-timeRemote • California, New York • 🇺🇸 United StatesLead💰 $200,000 - $450,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

performance creativedirect response creative principlesad performance analysis

Soft Skills

creative storytellingteam developmentclient managementdiagnosing underperformancestrategic alignment

Tools & Technologies

MetaTikTok

Industry Keywords

conversion ratesgrowth trajectoriesbest practiceshigh-pressure client accounts

About the role

Key responsibilities & impact

Own and evolve creative product across entire client portfolio
Track trends on Meta and TikTok to develop best practices
Raise team's ability in diagnosing underperformance and creative storytelling
Align creative strategy with talent and onboarding frameworks

Requirements

What you’ll need

7+ years in performance creative, mainly at an agency managing many clients
Proven revenue impact on conversion rates and growth trajectories
Fluency in direct response creative principles
Strong opinions on ad performance across Meta and TikTok
Experience developing teammates and running high-pressure client accounts

Benefits

Comp & perks

Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best