Creative Strategist
BM Digital
Senior Creative Strategist
BM Digital
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $55,000 - $120,000 per year
Job Level
Senior
About the role
- Managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.
- Utilize both video and written language to craft compelling stories out of raw footage.
- Work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing.
- Utilizing data, research, and creative insights to formulate effective creative strategy.
- Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager.
- Performing consumer, product, and competitor research using basic tools/resources.
- Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos.
- Writing scripts and copy for video, static image ads, email campaigns.
- Ensuring visuals match creative strategy outlined for the ad.
- Giving feedback that aligns to the creative strategy of the ad.
- Executing on feedback given by your Creative Strategy Lead.
- Analyzing the results of creative tests and utilizing this analysis to iterate.
- With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning.
- Identifying top-performing concepts within accounts using data and creative analysis.
- Identifying effective concepts/trends in the social media ecosystem.
Requirements
- 5+ years of relevant experience
- Paid social or Direct Response experience (work/writing samples are a big plus)
- Able to learn from training/examples and quickly execute new skills
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
- Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
- Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
- Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
- Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
