Creative Strategist

• Managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.
• Utilize both video and written language to craft compelling stories out of raw footage.
• Work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing.
• Utilizing data, research, and creative insights to formulate effective creative strategy.
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager.
• Performing consumer, product, and competitor research using basic tools/resources.
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos.
• Writing scripts and copy for video, static image ads, email campaigns.
• Ensuring visuals match creative strategy outlined for the ad.
• Giving feedback that aligns to the creative strategy of the ad.
• Executing on feedback given by your Creative Strategy Lead.
• Analyzing the results of creative tests and utilizing this analysis to iterate.
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning.
• Identifying top-performing concepts within accounts using data and creative analysis.
• Identifying effective concepts/trends in the social media ecosystem.

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