Director of Email Marketing, Retention, Lifecycle, Loyalty
BluZinc
Node.js
Senior Director, Digital Marketing – Email CRM, Klaviyo
BluZinc
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $145,000 - $165,000 per year
Job Level
Senior
Tech Stack
Node.js
About the role
- Lead the end-to-end lifecycle strategy and automation roadmap Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms Implement real-time data triggers and advanced segmentation Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV Own platform performance reporting, journey audits, and continuous improvement cycles You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue.
Requirements
- 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments Proven success scaling personalized multi-channel journeys Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic Comfortable building systems that integrate CRM, CDP, and data warehouse insights Excellent project management and cross-functional collaboration chops You’ve worked with subscription, mobile-first, or physical/digital hybrid products.
