Senior Director, Marketing Operations – Digital Experience
Fortive
MagentoWordPress
Director of E-Commerce
Blueroot Health™
full-time
Posted on:
Location Type: Remote
Location: Remote • Connecticut • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own the end-to-end e-commerce strategy and execution across Amazon, Shopify, and digital platforms.
- Partner with product, design, and marketing teams to ensure the website is optimized for performance, user experience, and brand storytelling.
- Oversee analytics and reporting to track performance against KPIs and business goals.
- Serve as the company’s Amazon subject matter expert, setting strategic vision and leading all aspects of the business.
- Lead strategic planning to outperform category growth benchmarks and unlock new revenue streams.
- Translate marketplace data into actionable insights for content, pricing, promotions, and inventory planning.
- Define, track, and report against critical KPIs.
- Own Amazon PPC strategy and execution.
- Lead CRM, email, and SMS strategies to maximize retention and repeat purchase rates.
- Develop and execute lifecycle marketing campaigns aligned with company growth and profitability goals.
- Establish KPIs, dashboards, and reporting for campaign performance and ROI.
Requirements
- Bachelor’s degree required; MBA or advanced degree a plus.
- 7+ years of e-commerce/digital sales experience, including direct ownership of Amazon strategy and execution.
- Proven success owning a full e-commerce P&L and driving revenue growth.
- Deep understanding of Amazon’s operational levers and performance tools.
- Expertise in Amazon PPC management and SEO optimization.
- Familiarity with AI applications in e-commerce (automation, personalization, content optimization, predictive analytics).
- Expertise in paid media, CRM, lifecycle marketing, and analytics.
- Proficiency in Seller Central, Shopify, GA, Excel, and related platforms.
Benefits
- Equal Opportunity Employer
- Employment opportunities based on qualifications and capabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
e-commerce strategyAmazon PPC managementSEO optimizationlifecycle marketinganalyticsdata analysisperformance trackingrevenue growthcontent optimizationpredictive analytics
Soft skills
leadershipstrategic planningcollaborationcommunicationproblem-solvingdata-driven decision makingcreativityuser experience focusbrand storytellingretention strategies
Certifications
Bachelor’s degreeMBA or advanced degree
