Ecommerce

• Own the end-to-end e-commerce strategy and execution across Amazon, Shopify, and digital platforms.
• Partner with product, design, and marketing teams to ensure the website is optimized for performance, user experience, and brand storytelling.
• Oversee analytics and reporting to track performance against KPIs and business goals.
• Serve as the company’s Amazon subject matter expert, setting strategic vision and leading all aspects of the business.
• Lead strategic planning to outperform category growth benchmarks and unlock new revenue streams.
• Translate marketplace data into actionable insights for content, pricing, promotions, and inventory planning.
• Define, track, and report against critical KPIs.
• Own Amazon PPC strategy and execution.
• Lead CRM, email, and SMS strategies to maximize retention and repeat purchase rates.
• Develop and execute lifecycle marketing campaigns aligned with company growth and profitability goals.
• Establish KPIs, dashboards, and reporting for campaign performance and ROI.

Director of E-Commerce

Digital Experience Center Manager

Internship / Retraining – Product Management, Online Shop Support, E‑commerce

eCommerce Data Analyst

Senior Full Stack Engineer, Shopify

Senior Retail & eCommerce Marketing Manager