Blueroot Health™

Ecommerce

• Own the end-to-end e-commerce strategy and execution across Amazon, Shopify, and digital platforms.
• Partner with product, design, and marketing teams to ensure the website is optimized for performance, user experience, and brand storytelling.
• Oversee analytics and reporting to track performance against KPIs and business goals.
• Serve as the company’s Amazon subject matter expert, setting strategic vision and leading all aspects of the business.
• Lead strategic planning to outperform category growth benchmarks and unlock new revenue streams.
• Translate marketplace data into actionable insights for content, pricing, promotions, and inventory planning.
• Define, track, and report against critical KPIs.
• Own Amazon PPC strategy and execution.
• Lead CRM, email, and SMS strategies to maximize retention and repeat purchase rates.
• Develop and execute lifecycle marketing campaigns aligned with company growth and profitability goals.
• Establish KPIs, dashboards, and reporting for campaign performance and ROI.

Director of E-Commerce

Business Operations

• Ability to communicate and collaborate effectively at varying levels of technical expertise.
• Understanding of business SaaS applications administration and interconnection across modern eCommerce, ERP, and CRM systems.
• Experience working with data analytics and practical application of data to affect business processes and team performance.
• Troubleshoot and debug complex systems, with a focus on JavaScript and JSON.
• Scope and manage projects with technical contractors.
• Manage internal initiatives related to system changes and improvements.
• Create and maintain standard documentation and training materials for business systems.

Director of E-Commerce

Business Systems Administrator