Performance Marketing Manager

Blueroot Health™

Performance Marketing Manager overseeing paid media performance across three health and wellness brands. Driving customer acquisition through diverse digital channels and optimizing marketing strategies.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage day-to-day performance, optimization, and reporting across paid search, paid social, and other digital acquisition channels.
Support growth across a portfolio of three health and wellness brands with multiple audiences, balancing budget, audience strategy, and performance goals across distinct customer segments.
Own the business-level scorecard across all three brands: MER, contribution margin, payback period, LTV:CAC, and subscription rate. Treat CPA and CAC as the floor, not the bar — this role optimizes toward profitable growth, not efficient unprofitability.
Lead creative testing as a primary performance lever. Own a structured testing program across hooks, messaging, formats, offers, and landing pages with clear hypotheses, holdouts, and documented learnings that feed directly back into the creative brief process.
Bring a modern measurement lens to channel evaluation: incrementality testing, media mix modeling (MMM), and server-side/CAPI signal quality. Able to articulate where platform-reported ROAS diverges from actual business impact and advocate for measurement approaches that reflect true incrementality.
Maintain an informed view of Amazon alongside DTC — including halo effects, cross-channel attribution, and the role Amazon demand plays in total brand performance. Partner with the Amazon channel partner to ensure paid and retail strategies are complementary; this role should understand how DTC paid activity affects the full funnel, not treat it as a closed system.
Operate fluently within the compliance requirements of health and wellness advertising: substantiation standards, claim restrictions (structure/function vs. drug claims), platform-level policies, and FTC guidelines. Experience working within similar regulatory guardrails is a plus.
Identify opportunities to scale profitable growth, improve media efficiency, and reduce wasted spend across the portfolio.

Requirements

What you’ll need

5–7+ years’ experience in performance marketing, with a track record of owning channel performance and business-level outcomes, not just executing within them.
DTC marketing experience a plus.
Deep expertise and hands-on experience planning, launching, and optimizing channels including, but not limited to: Amazon, paid social, paid search, display, and video.
Analytical and data-driven mindset. Able to synthesize information and turn insights into actions.
Proven self-starter and ability to balance multiple priorities in a fast-paced environment.
Excellent writing skills with the ability to synthesize large amounts of data, put together insights and tell a story.
Experience using industry standard performance marketing tools. We use Google Analytics, Shopify+, Klaviyo, Ahrefs, and Triple Whale to name a few.
Fluency in modern measurement infrastructure: server-side tagging, CAPI implementation, incrementality test design, and media mix modeling (MMM); able to identify where platform-reported ROAS diverges from actual business impact and make the case for more accurate alternatives.
Experience in Health and Wellness a Plus.

Benefits

Comp & perks

Ability to travel occasionally for business needs, including attending meetings, trainings, or company events.
Sitting for long periods of time.
Repetitive tasks such as typing and extended periods of computer screen time.
Handling stress with composure.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingchannel optimizationincrementality testingmedia mix modelingdata analysiscreative testingaudience strategybudget managementDTC marketinghealth and wellness advertising

Soft Skills

analytical mindsetself-startermulti-priority managementexcellent writing skillsstorytellingcommunicationsynthesis of informationproblem-solvingcollaborationadvocacy