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Social Media Manager
Blueroot Health™Social Media Manager at Blueroot Health overseeing social media strategy and brand engagement. Responsible for content creation, community management, and performance tracking across platforms.
About the role
Key responsibilities & impact- Develop and execute the organic social media strategy across all Blueroot Health brands
- Own the social content calendar across primary platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn)
- Write, script, and storyboard social content
- Direct outside agency partners on content production, video editing, and creative execution
- Produce light-weight content directly when needed
- Manage day-to-day publishing, scheduling, and platform-native posting across all brand accounts
- Build and run the community management program
- Partner closely with the Influencer & Affiliate Manager
- Curate from the central UGC library and make editorial decisions
- Track and report on social performance using KPIs
- Maintain social brand guidelines, voice documents, and content libraries
Requirements
What you’ll need- Minimum of 4 years of professional social media experience
- At least 2 years managing organic social for a DTC, e-commerce, or CPG brand
- Demonstrated track record of growing audiences and engagement on Instagram and TikTok
- Strong writing skills with the ability to flex voice across multiple brands
- Comfort producing light-weight content directly when needed
- Proven experience briefing and managing external creative agencies or production partners
- Strong attention to detail, organization, and the ability to manage multiple brands, partners, and deadlines in a fast-paced environment
- Working proficiency with a social management / scheduling platform (e.g., Sprout Social, Later, Dash Hudson, Hootsuite)
- Comfort with native platform analytics and the ability to synthesize data into clear recommendations
- Fluency in Excel
- Self-directed work ethic and ability to operate independently
Benefits
Comp & perks- Ability to travel occasionally for business needs including attending meetings, trainings, content shoots, or company events
- Sitting for long periods of time
- Repetitive tasks such as typing and extended periods of computer screen time
- Handling stress with composure
ATS Keywords
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Hard Skills & Tools
social media strategycontent productionvideo editingcommunity managementaudience growthengagement trackingwritingdata synthesisExcel
Soft Skills
attention to detailorganizationself-directed work ethicability to manage multiple brandsflexible voicecommunication