Social Media Manager

Blueroot Health™

Social Media Manager at Blueroot Health overseeing social media strategy and brand engagement. Responsible for content creation, community management, and performance tracking across platforms.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

social media strategycontent productionvideo editingcommunity managementaudience growthengagement trackingwritingdata synthesisExcel

Soft Skills

attention to detailorganizationself-directed work ethicability to manage multiple brandsflexible voicecommunication

Tools & Technologies

Sprout SocialLaterDash HudsonHootsuitesocial management platform

Industry Keywords

DTCe-commerceCPGUGCKPI

About the role

Key responsibilities & impact

Develop and execute the organic social media strategy across all Blueroot Health brands
Own the social content calendar across primary platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn)
Write, script, and storyboard social content
Direct outside agency partners on content production, video editing, and creative execution
Produce light-weight content directly when needed
Manage day-to-day publishing, scheduling, and platform-native posting across all brand accounts
Build and run the community management program
Partner closely with the Influencer & Affiliate Manager
Curate from the central UGC library and make editorial decisions
Track and report on social performance using KPIs
Maintain social brand guidelines, voice documents, and content libraries

Requirements

What you’ll need

Minimum of 4 years of professional social media experience
At least 2 years managing organic social for a DTC, e-commerce, or CPG brand
Demonstrated track record of growing audiences and engagement on Instagram and TikTok
Strong writing skills with the ability to flex voice across multiple brands
Comfort producing light-weight content directly when needed
Proven experience briefing and managing external creative agencies or production partners
Strong attention to detail, organization, and the ability to manage multiple brands, partners, and deadlines in a fast-paced environment
Working proficiency with a social management / scheduling platform (e.g., Sprout Social, Later, Dash Hudson, Hootsuite)
Comfort with native platform analytics and the ability to synthesize data into clear recommendations
Fluency in Excel
Self-directed work ethic and ability to operate independently

Benefits

Comp & perks

Ability to travel occasionally for business needs including attending meetings, trainings, content shoots, or company events
Sitting for long periods of time
Repetitive tasks such as typing and extended periods of computer screen time
Handling stress with composure