Ecommerce

• Lead the implementation, management, and optimization of marketing automation systems, revenue operation systems, ABM systems and CRM integrations.
• Own website experience and eCommerce engine (Gordian.com, RSMeans.com) leveraging user experience best practices, SEO/GEO/AI optimization, enhancing the visitor experience and leveraging strategic product positioning to increase conversions and boost transactions.
• Partnering with finance and sales, develop and update the sales & marketing waterfall. Develop, analyze, and report on key metrics to gauge marketing and sales effectiveness and business impact.
• Drive lead management processes, including lead scoring, segmentation, and nurturing strategies.
• Architect marketing campaigns that customize the value proposition to unique digital buyer journeys and drive growth in targeted verticals rooted in VOC.
• Align sales and marketing teams on campaigns, lead prosecution process, and facilitate seamless execution.
• Manage key marketing systems and tools: Marketo, Qualified, 6Sense, WordPress, Magento, Asana, Canto, ZoomInfo, etc.
• In collaboration with the Data Ops team, own the analytics and reporting to measure marketing program effectiveness in pipeline generation and new business acquisition.
• Own program management to ensure effective campaign and program execution.
• Champion and leverage AI tools and processes to drive efficiency through automated workflows.
• Champion customer journey engagement and intent data for effective and efficiency segmentation and messaging.
• Own budget development and tracking, including ROMI and ROI of marketing programs.
• Foster organizational talent, team growth and champion the adoption of FBS/process improvement practices within the department.

Senior Director, Marketing Operations – Digital Experience

Business Development Manager, eCommerce

Executive Assistant – E-Commerce Executive

Head of E-Commerce, Webshop & App

eCommerce B2B Channel Marketing Manager

Manager – eCommerce Analytics Capabilities