Blue Water

Regional Marketing Manager

Blue Water

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $55,000 - $75,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Act as Regional Marketer for assigned portfolio, region, guests, and amenities
  • Create and manage portfolio strategic marketing playbook, marketing budget, and associated KPIs
  • Manage all marketing request forms and provide timely feedback and assignment updates
  • Create open dialogue between operations and marketing to communicate requests and needs
  • Strategically advise on marketing channels and recommend spend-per-channel
  • Oversee marketing channels (email, digital, social, PR, blog content, photo/video, graphic design) and provide month-over-month analytics and ROI reports
  • Create, design, and execute marketing materials and support brand initiatives
  • Provide direction, content, and approvals for social media to outsourced partners on a monthly calendar basis
  • Create ads or provide instructions to outsourced vendors to rectify monthly social ad spending
  • Curate and manage on-property photo/video needs, including shot lists and vendor coordination
  • Research geographic and demographic information and plan tactics and media buys
  • Visit each assigned property once per year
  • Perform other duties as assigned

Requirements

  • Entrepreneurial mindset with strong communication skills, both written and verbal
  • Strong understanding of Google Analytics, social media, and Email Marketing
  • Strong project management skills; able to work independently on multiple assignments while maintaining high-quality results
  • Able to work collaboratively with a team and independently without supervision
  • Strong creative vision with an understanding of business objectives and budgeting
  • Positive, can-do attitude; flexibility, adaptability, and business acumen
  • Basic understanding of graphic design
  • Salesforce Marketing Cloud knowledge a plus
  • Hospitality experience a plus
  • Must meet tight deadlines with little supervision and be willing to work occasional evenings and weekends
  • Bachelor’s degree in marketing, Arts, Graphics, Communication, or a related field
  • Multi-property, multi-store, or regional marketing experience
  • Minimum of 3 years of experience with integrative marketing technologies