Program Manager

• Strategic event management of both physical and digital events from inception to completion, including webinars, workshops, industry events, conferences, tradeshows, customer events, & special meetings in the Blue Mantis luxury suite at Gillette Stadium, to enhance brand recognition and drive demand generation.
• Oversee sports sponsorships including Gillette Stadium special events and the New England Patriots, Carolina Panthers, and Jacksonville Jaguars.
• Develop and maintain registration websites for both virtual and in-person events, manage communications, and collect feedback through surveys.
• Manage registration reporting, including screening registration requests.
• Coordinate all logistics, including venue selection, vendor management, contract negotiation, onsite execution, and budget management to ensure all expenses are tracked and remain within the allocated budget.
• Develop and manage event timelines, budgets, and promotional activities to guarantee successful event outcomes.
• Handle the inventory, organization, and shipping of event swag and printed materials.
• Support the planning and execution of large-scale annual conferences, including the internal kickoff event and Cloudscape, Blue Mantis’ flagship annual customer conference.
• Oversee the company-wide event calendar and collaborate with event attendees and the Digital Marketing team to ensure all event and partner-related activities are integrated into social advocacy programs.
• Monitor and analyze the performance of events, sponsorships, and webinars, providing insights and recommendations for continuous improvement.
• Produce and deliver advanced post-event recaps, reporting, and analytics to show pipeline and revenue generation and ROI.
• Maintain accurate records of event performance, attendees, budgets and overall event spend.
• Collaborate with the marketing, sales, and partner teams to align event objectives with business and partnership goals and drive pipeline.
• Coordinate with the BDR team to drive robust pre-and post-event promotions.
• Build and maintain strong relationships with vendors, strategic partners, and internal stakeholders.
• Communicate effectively with all levels of the organization, providing regular updates on event registrations, pre-event attendee information, and post-event recaps.
• Support internal communications for events, and special projects across the Marketing team.

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