Blue Cross Blue Shield of Massachusetts

Product Manager

• Conduct ongoing market surveillance of competitor actions and industry trends to identify strategic opportunities
• Define, communicate, and maintain a clear product vision and roadmap based on customer feedback
• Create and manage rigorous, data-driven business cases for new product opportunities
• Drive detailed assessment of new product concepts in partnership with Finance, Actuarial, ET, Operations
• Establish Key Performance Indicators (KPIs) to measure the effectiveness of market offerings
• Drive product affordability initiatives by identifying key drivers of medical cost trend
• Partner to develop the initial go-to-market (GTM) strategy for new product launches
• Collaborate with Sales, Marketing, and other key stakeholders to gather ongoing feedback
• Develop and present compelling narratives to leadership regarding product strategy

Sales

• Oversees a portfolio of consulting partners and is responsible for new business sales growth both direct and through the consultants.
• Drives sales results to increase membership and premium/revenue through cross sales.
• Partners with internal and external stakeholders to maximize business goals and to increase customer and constituent satisfaction.
• Represents BCBSMA in national and local forums for optimal messaging on our BCBSMA value proposition to increase sales results.
• Manages a new sales team of producers and sales support personnel.
• Spearheads the internal development or vendor partnerships for new or enhanced capabilities to support specific client acquisition strategies.

Director, New Sales – 500+

Risk

• direct and monitor all Stars and Risk Adjustment initiatives to achieve optimal outcomes.
• develop a unified strategy to drive efficiency and effectiveness across both programs.
• leverage data and analytics to improve performance.
• maximize provider engagement to support financial goals.
• collaborate with key stakeholders to communicate program results and advocate for Medicare business interests in cross-functional projects.
• influence a wide range of partners including clinical, quality, analytics, member experience, and provider relations teams.

Product Manager

Director, New Sales – 500+

Vice President, Medicare Stars, Risk Adjustment