Product Manager

Blue Cross Blue Shield of Massachusetts

Product Development Manager at BCBSMA focusing on healthcare product innovation and market opportunities. Collaborating with diverse teams to build business cases and maintain product roadmaps.

Posted 6/6/2026full-timeHingham • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $104,670 - $127,930 per yearWebsite

About the role

Key responsibilities & impact

Conduct ongoing market surveillance of competitor actions and industry trends to identify strategic opportunities
Define, communicate, and maintain a clear product vision and roadmap based on customer feedback
Create and manage rigorous, data-driven business cases for new product opportunities
Drive detailed assessment of new product concepts in partnership with Finance, Actuarial, ET, Operations
Establish Key Performance Indicators (KPIs) to measure the effectiveness of market offerings
Drive product affordability initiatives by identifying key drivers of medical cost trend
Partner to develop the initial go-to-market (GTM) strategy for new product launches
Collaborate with Sales, Marketing, and other key stakeholders to gather ongoing feedback
Develop and present compelling narratives to leadership regarding product strategy

Requirements

What you’ll need

Bachelor’s degree required; MBA or other Master's degree is a plus
3+ years of relevant experience in product development
Experience in the healthcare industry is strongly preferred

Benefits

Comp & perks

paid time off
medical/dental/vision insurance
401(k)
comprehensive package of benefits
variable pay

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product developmentmarket surveillancedata-driven business casesKey Performance Indicators (KPIs)go-to-market (GTM) strategyproduct affordability initiativesmedical cost trend analysis

Soft Skills

communicationcollaborationstrategic thinkingleadershipnarrative development

Certifications

Bachelor's degreeMBA