Blue Bottle Coffee

Senior Manager, Digital Commerce

Blue Bottle Coffee

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $130,000 - $210,000 per year

Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Responsible for the US e-commerce P&L, manage financial KPIs (P&L) of Bluebottlecoffee.com and 3P marketplaces in North Americas including budgeting, forecasting, and monitoring.
  • Leverage digital channels to support a holistic guest experience across channels.
  • Develop and execute a comprehensive e-commerce strategy aligning DTC, Amazon, and other third-party retail channels under a cohesive growth plan; monitor performance metrics and adjust strategies.
  • Ensure strong operational execution by collaborating with internal teams to manage inventory flow, compliance, and demand forecasting; recommend digital commerce exclusive SKUs and offerings.
  • Add fuel to the channel's profitable growth trajectory while onboarding incremental digital platforms and wholesale solutions; monitor and evaluate digital commerce performance metrics.
  • Manage the full site experience including product listings, merchandising, navigation, and third-party app integrations.
  • Manage email/CRM and paid media reports to execute digital commerce initiatives; serve as subject matter expert on digital commerce within the organization.
  • Ensure compliance with legal guidelines and industry standards around accessibility and privacy; work closely with Digital Product manager to address bugs and optimize performance.
  • Own planning and execution of direct marketing activations and developing automated CRM flows to onboard new signups and enhance customer engagement.
  • Develop a digital commerce reporting framework to track KPIs, consumer insights, and incremental sales.
  • Establish monthly performance benchmarks and continuously track KPIs.
  • Develop strategic marketing presentations using data, insights, and storytelling; support company-wide dashboard creation and collaborate with Brand Marketing.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 6+ years of experience in digital commerce, digital marketing, and/or online retail, preferably in the food & beverage industry.
  • Strong business acumen, critical thinking, and project management skills.
  • Extensive experience with Excel (you are a VLOOKUP wizard), PowerPoint & other data analytical tools (Tableau, SIGMA, etc.). Basic SQL or HTML knowledge is a strong plus.
  • Proven track record of growing digital commerce sales and managing digital marketplaces.
  • Strong understanding of SEO, CRM, and experience with digital analytics + reporting tools (ex: Google Analytics, Segment, SIGMA, Amplitude, etc.).
  • Ability to work cross-functionally with marketing, operations, and finance teams.
  • Excellent project management, problem-solving, and communication skills.
  • Passion for the coffee industry and mission-driven brands.
  • Strong verbal and written communication skills.
  • Strong communication and storytelling skills, grounded in data-based insights.
  • Reliable, team player who has an ability to communicate effectively.
  • Strong collaborative nature: ability to work in a cross-functional team environment
  • Curious and takes initiative; develops and seeks out creative and innovative ideas with strong project management skills.
  • Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently.
  • Ability to execute with excellence as well as lead– this is a player-coach role.
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