Salary
💰 $130,000 - $210,000 per year
About the role
- Responsible for the US e-commerce P&L, manage financial KPIs (P&L) of Bluebottlecoffee.com and 3P marketplaces in North Americas including budgeting, forecasting, and monitoring.
- Leverage digital channels to support a holistic guest experience across channels.
- Develop and execute a comprehensive e-commerce strategy aligning DTC, Amazon, and other third-party retail channels under a cohesive growth plan; monitor performance metrics and adjust strategies.
- Ensure strong operational execution by collaborating with internal teams to manage inventory flow, compliance, and demand forecasting; recommend digital commerce exclusive SKUs and offerings.
- Add fuel to the channel's profitable growth trajectory while onboarding incremental digital platforms and wholesale solutions; monitor and evaluate digital commerce performance metrics.
- Manage the full site experience including product listings, merchandising, navigation, and third-party app integrations.
- Manage email/CRM and paid media reports to execute digital commerce initiatives; serve as subject matter expert on digital commerce within the organization.
- Ensure compliance with legal guidelines and industry standards around accessibility and privacy; work closely with Digital Product manager to address bugs and optimize performance.
- Own planning and execution of direct marketing activations and developing automated CRM flows to onboard new signups and enhance customer engagement.
- Develop a digital commerce reporting framework to track KPIs, consumer insights, and incremental sales.
- Establish monthly performance benchmarks and continuously track KPIs.
- Develop strategic marketing presentations using data, insights, and storytelling; support company-wide dashboard creation and collaborate with Brand Marketing.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 6+ years of experience in digital commerce, digital marketing, and/or online retail, preferably in the food & beverage industry.
- Strong business acumen, critical thinking, and project management skills.
- Extensive experience with Excel (you are a VLOOKUP wizard), PowerPoint & other data analytical tools (Tableau, SIGMA, etc.). Basic SQL or HTML knowledge is a strong plus.
- Proven track record of growing digital commerce sales and managing digital marketplaces.
- Strong understanding of SEO, CRM, and experience with digital analytics + reporting tools (ex: Google Analytics, Segment, SIGMA, Amplitude, etc.).
- Ability to work cross-functionally with marketing, operations, and finance teams.
- Excellent project management, problem-solving, and communication skills.
- Passion for the coffee industry and mission-driven brands.
- Strong verbal and written communication skills.
- Strong communication and storytelling skills, grounded in data-based insights.
- Reliable, team player who has an ability to communicate effectively.
- Strong collaborative nature: ability to work in a cross-functional team environment
- Curious and takes initiative; develops and seeks out creative and innovative ideas with strong project management skills.
- Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently.
- Ability to execute with excellence as well as lead– this is a player-coach role.