Birdie HR

Customer Success Manager

• Own outbound and lifecycle messaging across B2C audiences via Customer.io
• Implement communication strategies for existing customers
• Identify differences in user journeys based on user behaviour across different markets
• Convert insights into regular touchpoints
• Build and run multi-channel communication campaigns (email, SMS, push, in-app) to enhance customer engagement and retention
• Continuously run tests and experiments (copy, design, segments, channels)
• Support deliverability and maintain sender reputation
• Assist in segmenting customer databases to deliver personalised and targeted marketing communications
• Prepare regular reports on campaign performance metrics (e.g., open rates, click-through rates) and suggest areas for improvement
• Work closely with marketing, design, and content teams to ensure cohesive and effective CRM initiatives.

Email & CRM Marketing Specialist

Affiliate Manager

• Develop and expand existing and new affiliates
• Fulfil department and personal KPIs
• Regularly review affiliate performances to measure affiliate effectiveness and ensure profitability
• Identifying and monitoring the ROI
• Monitor the affiliate’s marketing spend, and ensure it is in line with agreed budgets
• Ensure all affiliates’ marketing material is up to date: campaigns, design, landing pages, bonus offers, links, etc.

Junior Affiliate Manager

Manager

• Develop and implement innovative promotional strategies to increase brand visibility, customer engagement, and revenue generation in the iGambling and Betting industry.
• Collaborate with the product and design teams to create compelling marketing campaigns that effectively communicate the unique selling points of our products and services.
• Identify target audience segments and tailor marketing messages and promotions to resonate with their preferences and behaviors.
• Conduct market research and competitor analysis to identify trends, opportunities, and potential risks, and use these insights to inform marketing strategies.
• Monitor key retention metrics and KPIs, such as churn rate, reactivation rate, and customer satisfaction, and utilize data-driven insights to optimize retention initiatives.
• Work closely with the product development team to provide input on product enhancements and features that can drive customer retention and engagement.
• Collaborate with the customer support team to ensure effective resolution of player issues and concerns, and implement proactive measures to prevent churn.
• Develop and maintain strong relationships with VIP players and high-value customers, providing personalized experiences and managing VIP retention programs.
• Prepare regular reports and presentations to communicate retention and promotion performance.

Email & CRM Marketing Specialist

Junior Affiliate Manager

Promo Manager