Birdie HR

Manager

• Develop and implement innovative promotional strategies to increase brand visibility, customer engagement, and revenue generation in the iGambling and Betting industry.
• Collaborate with the product and design teams to create compelling marketing campaigns that effectively communicate the unique selling points of our products and services.
• Identify target audience segments and tailor marketing messages and promotions to resonate with their preferences and behaviors.
• Conduct market research and competitor analysis to identify trends, opportunities, and potential risks, and use these insights to inform marketing strategies.
• Monitor key retention metrics and KPIs, such as churn rate, reactivation rate, and customer satisfaction, and utilize data-driven insights to optimize retention initiatives.
• Work closely with the product development team to provide input on product enhancements and features that can drive customer retention and engagement.
• Collaborate with the customer support team to ensure effective resolution of player issues and concerns, and implement proactive measures to prevent churn.
• Develop and maintain strong relationships with VIP players and high-value customers, providing personalized experiences and managing VIP retention programs.
• Prepare regular reports and presentations to communicate retention and promotion performance.

Promo Manager