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Birdie HR

Acquisition Team Lead, LATAM

Birdie HR

Lead user acquisition for LATAM iGaming brand across multiple channels. Manage budgets, KPIs, and performance optimization closely with a hands-on approach.

Posted 7/25/2026full-timeRemote • 🇦🇷 ArgentinaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in performance marketing and user acquisition, particularly within the iGaming sector in LATAM. Proven ability to lead teams, manage budgets, and optimize marketing strategies for scalable growth while ensuring compliance with industry regulations.

Highest-signal resume keywords
Performance MarketingUser AcquisitionTeam LeadershipPaid Media ExpertiseAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Performance MarketingUser AcquisitionPaid MediaProgrammatic AdvertisingGoogle AdsMeta AdsSEOCohort AnalysisLTV ModelingMulti-Touch Attribution
Soft Skills
LeadershipCollaborationAnalytical Thinking
Industry Keywords
IGamingLATAMBettingComplianceAdvertising RestrictionsPayment FlowsFraudKYC

About the role

Key responsibilities & impact
  • Lead and scale user acquisition for iGaming brand across LATAM
  • Build and manage a cross-channel acquisition team
  • Own channel budgets, forecasting and media-mix allocation
  • Run continuous testing to optimise performance
  • Set and track KPIs, drive cross-team collaboration
  • Investigate and resolve underperformance end-to-end
  • Focus on funnel optimisation

Requirements

What you’ll need
  • 6+ years in performance marketing/acquisition
  • At least 3+ years leading teams in iGaming, betting or adjacent verticals
  • Proven track record of scalable acquisition in LATAM
  • Deep expertise in paid media, programmatic, Google Ads, Meta Ads, native/social channels, SEO
  • Strong analytical skills: cohort analysis, LTV modeling, multi-touch attribution
  • Experience managing big budgets and optimising for profit-driven KPIs
  • Leadership experience: hiring, structuring teams, performance management
  • Familiarity with iGaming compliance, advertising restrictions, payment flows, fraud/KYC
  • Excellent Spanish (native or near-native) and fluent English. Portuguese proficiency is a plus

Benefits

Comp & perks
  • Positive workplace atmosphere
  • Competitive compensation
  • Regular career development reviews
  • Flexible working hours
  • Generous vacation and sick leave policy
  • Financial assistance for professional development
  • Educational Allowances
  • Monthly allowance for personal activities
  • Comprehensive health insurance plans
  • Referral program for top talent
  • Engaging team-building activities